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'Bad joke': Apple fired VP over viral TikTok video

Apple has decided to fire VP of Purchasing Tony Blevins after his bad joke sparked outrage. The edition told in more detail VC.RU.

Photo: IStock

The reason for the dismissal was a viral TikTok video dated September 5, 2022. In it, the blogger asked Blevins what kind of work he was able to buy a Mercedes-Benz SLR McLaren car.

In response to a question, Blevins reinterpreted a quote from the 1981 film Arthur: "I like expensive cars, play golf and caress big-breasted ladies, but on weekends and holidays I take a break." The hero of the film described his activities as follows: “I drive a car, play tennis and caress the ladies, but on weekends I am my own boss.”

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As a result, the video gained millions of views, and employees showed it to Apple's HR department. They considered such comments inappropriate for a company whose management publicly advocates for gender equality and diversity. Later, the video reached Apple's key suppliers.


@itsdanielmac Quite the occupation this man has ✍️ #Mercedes Benz #supercarsticktok #slr #because ♬ original sound – DANIEL MAC

The company made the decision to fire Blevins. Apple COO Jeff Williams will temporarily take over his team.

Blevins himself confirmed the dismissal and offered a sincere apology "to everyone whom he offended with his unsuccessful attempt at a joke."

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Tony Blevins has been with the company for 22 years. He was responsible for transactions with large partners, among which were the manufacturer of wireless communications Qualcomm, the electronics developer Intel, the telecommunications consortium Globalstar.

Blevins' team says the company owes him a lot, and many of the achievements are his credit.

“It will be difficult to find a replacement for Tony - he, like no one else, understood the structure of Apple's supply chains and knew how to negotiate,” the employees summed up.

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