9 secrets that retailers hide from customers

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For inexperienced shoppers, it seems that stores offer a huge variety of savings options: loyalty programs, sales, coupons, discounts, special offers, etc. However, some such “deals” really aim to make you spend more money. but did not save.

Edition Go Banking Rates compiled a list of tricks that shops most often resort to.

1. Sale is not always sale

One of the ways shops use to force customers to spend more money is to sell. At the same time, retailers often intend to raise prices before the sale, so that the discount in the price list would seem more impressive, although in fact such sales may not provide any savings to the customer at all.

This does not mean that all retail stores do this, but before you run for the next sale, you should pay attention and vigilance.

One way to check this is to ask at the checkout how long the item you've chosen has been on sale. If it just arrived in the store and is already on sale, this is a sure sign that it was never sold at the full price indicated on the price tag, and the sale is just a way to scam customers out of more money.

2. Beware of the minimum for free shipping

Free shipping minima are among the privileges most attracted to shoppers, and retailers (physical or online) often use this.

A minimum for free shipping encourages the buyer to spend more on purchases to get free shipping. To avoid this trick, use the app. FreeShippingthat will help you find opportunities for free delivery, or shop at stores that offer low thresholds for free delivery, such as Target (with a minimum purchase in 35 dollars) or joining Amazon Prime (a commission of 99 dollars per year will provide you with free shipping on all purchases). In addition, you can find sellers with free shipping without a minimum threshold.

3. Ask about the best price guarantee, and you will most likely get it.

One of the biggest secrets of the stores is that many retailers offer the best price guarantee, even if they don’t advertise it.

Such offers have the majority of large networks, data for each specific company can be checked in the store. And if you find that your store offers the best price guarantee, find the item you buy there cheaper on the Internet, print this information, present it when you buy it, and you will have a chance to get a discount, free shipping or other privileges.

4. Bulk purchases are not always profitable.

Many shoppers believe that buying in bulk is better than purchasing individually, which allows some stores to use this marketing model to their advantage.

Warehouse stores such as Costco and Sam's Club, are designed so that you can spend more, and they do offer lower prices compared to other stores. But in most cases, these stores charge club fees to customers, which can level the savings.

5. “Buy one, get one as a gift” offer

Classic offer buy-one-get-one It does not always mean that you really get something for free.

However, often the price for 2 goods, of which one is a gift, differs little from the cost of these two goods separately, so compare prices before believing such an advertisement.

6. Mirror effect

Retailers often use distorted mirrors in the dressing rooms to make buyers look more slender. This is aimed at ensuring that a person likes his reflection in the mirror when trying on clothes, and he would decide to buy the chosen product.

Some stores can simply tilt the mirror to create a longer and more compact reflection in it, they can also use dim lighting, which also makes the reflection of the buyer more attractive.

7. Credit card stores are pushing customers to spend more

Store sellers actively advertise store credit cards to customers because they often receive bonuses for each customer they sign up for. Retailer credit cards usually offer a one-time discount from 10% to 20%.

In doing so, retailers know that customers will likely buy more in that single transaction to maximize those one-time savings, and will continually spend more using the store card. Moreover, these cards provide loans at high interest rates, the scheme for receiving bonuses is very complex, and the penalty for late payment is high. Therefore, you should think twice before getting such a card.

Instead of a store credit card, a standard credit card with a refund or some other card providing bonuses and rewards for purchases may be the best option.

8. If you want to get a discount, check the sales schedule

Although sales sometimes can be fake, many stores regularly carry out real sales, which are really beneficial for buyers. In most cases, these actions are planned in advance and entered into the schedule of the store.

The sales schedule is in each store, they will not be posting it for general access, but by asking the seller about this schedule, you will be able to find out the necessary information.

For example, the Macy's tends to sell some items from sunday to tuesday every week, and JCPenney reduces prices on the first and third Friday of each month.

9. The layout of goods in the store contributes to the development of purchasing impulse

Racks with goods directly in front of the cashier often encourage the buyer to take something from there, almost all the shops use this tricky trick.

But there are other tricks. For example, often a store will arrange its merchandise so that the more expensive items are on the right side of the store. This is due to the fact that research has shown that most shoppers, when entering a store, pay attention to the products on the right. This correlates with the fact that the majority of the world's population is right-handed.

On the right side there can also be brighter lights and loud music to attract you to more expensive items.

Read also on ForumDaily:

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11 Target Secrets That Customers Should Know

Six little-known ways to get discounts on vegetables and fruits.

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