How a homeless man became a billionaire: Paul DeGioria's success rules

Most often, a homeless person who lives in a car cannot fundamentally change his position and become a billionaire. But John Paul DeJoria is co-founder of a hair care company. John Paul Mitchell Systems and premium tequila Patrón Spirits - did exactly that. According to Forbes, the 73-year-old billionaire's net income is $ 3.1 billion. His story is reminiscent of a tale from the novel by Charles Dickens.

Photo: depositphotos.com

In 1980, one of the most successful hair care companies in the world did not have a sponsor, and DeJoria, together with his friend, a hairdresser Paul Mitchell, sold door-to-door shampoo and conditioner. Two years after the start of work, the company was able to fully pay the bills.

Despite the success John Paul Mitchell Systems, the main income of DeJoria is brought by the second company created by him - Patrón Spirits, a manufacturer of premium tequila Boss. Currently more than 2 million bottles are sold annually.

But DeJoria does not value his success in dollars. For an iconic entrepreneur, this is not about money and power. He is glad to share his fortune with other, less fortunate ones.

This philanthropic passion made DeGiori sign with Bill Gates and Warren BuffetThe giving pledge"In 2011 year and give away half the income to improve the world."

So, what are the rules of DeJoria that he endured on the road to success.

Rule No. 1: Always be prepared for failure.

Throughout your career, you will be faced with failures, notes Degioriya. “You knock on the door and many will close it in front of you. There will be people who do not like your product, your company or you. " It is important that you understand this from the day you launch your business. "To be successful, you must remain confident and enthusiastic to door number 59 when you knock on the first door." If you realize that this will happen, failure will not hurt you so much. He will help you be stronger, he explains.

Rule #2: Make sure your product or service is the best it can be

Develop a world-class product that consumers want. Such thinking gives you the best chance to succeed.

Rule No. 3: Kindness is Good for You and Your Business.

“By helping others, you create future customers and inspire loyal employees,” he explains. “Customers love to be involved in people's lives and businesses, donating their time to help others, save the planet and make a difference.”

Read also on ForumDaily:

How to become a millionaire, getting an average salary

How to become a millionaire: the story of a homeless man from San Francisco

Why California is the best state to become a millionaire

Millionaire told how to become rich by giving up coffee

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