Royal vacancy: Charles III is looking for a social media manager who will live in Buckingham Palace

King Charles and Queen Camilla have decided to hire a digital 'guru' to manage their social media accounts after eye-catching videos of the Prince and Princess of Wales captured the attention of Gen Z over coronation weekend. The edition told in more detail Daily Mail.

Photo: IStock

The royal couple are currently looking for an innovative digital content producer to be based in Buckingham Palace.

“Your content will be seen by millions,” says an advertisement on the royal website. “It’s about finding new ways to show the face of the king and queen in the public eye and on the world stage.”

Explaining what this job will entail, the announcement states: “By joining our rapidly growing and dynamic digital team, you will deliver our digital output through our website, electronic communications and social media channels primarily through scheduling, filming and editing. video. You will play a key role in developing meaningful relationships and interactions with our audience by creating and commissioning a variety of video content.”

The successful candidate will be able to earn up to £35 ($000) a year and will be able to “create stories that resonate with our audience.”

Charles and Camille want their own budding digital "guru" to keep in touch with the younger generation.

On the subject: Royal wealth: how much money does Charles III have and how did he earn it

This comes as the Prince and Princess of Wales have uploaded several professionally shot videos to their Instagram and Twitter accounts in recent weeks.

After the coronation, the couple shared a one-minute clip of footage from that morning at Kensington Palace, showing Princess Charlotte and Prince Louis looking excitedly at the State Bentley as they prepare to leave for Westminster Abbey.

Later, Kate and William also released behind-the-scenes footage from their coronation concert at Windsor Castle, showing them arriving with Prince George and Princess Charlotte.

The campaign marks a major boost to the Prince and Princess of Wales' PR strategy.

In total, the coronation videos were viewed over a million times in three days, and their combined social media likes on Twitter alone totaled over half a million over the coronation weekend.

The luxury of the coronation was followed by another video in which William, backstage at Windsor Castle, prepared to award Beth Meade with the Order of the British Empire.

Then the royal couple released a stunning video of the princess playing the piano for the opening credits of the Eurovision Song Contest.

The royal family is said to be well aware of recent polls which, while showing broad support for the monarchy, pointed to a worrying generational gap.

A recent poll showed that while 74% of people aged 65 and over would vote to keep the monarchy, that support has dropped to 28% among the 18-24 year olds.

This lack of engagement among young people has been exacerbated by the departure of Harry and Meghan, which, apart from unwanted publicity, means that seven of the 11 remaining working royals are now in their 70s.

The youngest are William and Kate, 41 and 40 respectively, followed by the Duke and Duchess of Edinburgh, 59 and 58.

As children William and Kate won't be regular royals for another 10 years or more, the palace is looking to capitalize on their popularity to engage with Gen Z — those born between the mid-to-late 1990s and early 2000s.

The number of people watching traditional TV shows has dropped by 59%, while YouTube and Facebook reach over 90% of Internet users aged 15 and over, and the popularity of the TikTok video-sharing app continues to grow, reaching 66% of users aged 15 to 24 years old.

A spokesman for Kensington Palace said: “When we tell our stories, we need to make sure we reach an audience of all ages. And there is a large audience that potentially does not consume news in traditional ways, so we have to reach out to them. It is very important to the Prince and Princess of Wales that we involve young people in the work we do.”

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That's why Kensington Palace hired a cool young freelance filmmaker, Will Warr, who has worked with brands like Puma and Red Bull, to shoot their glossy "coronation content." The couple had worked with him before on a family video to mark their tenth wedding anniversary in 2021.

William and Kate also recently expanded their social media team from one to three by hiring a new "digital content creator" and "head of digital and social media" to bring "Brand Wales" to a younger audience.

The couple's team has even been in talks with TikTok, though there are no known plans to create their own account.

Instead, they are focused on expanding their existing presence on YouTube, Instagram, and Twitter.

Aides are careful to emphasize that this does not mean that the couple will begin to regularly post private family moments and seek to continue to shield their children.

“They want their children to have the most normal upbringing they can provide,” the spokesperson explained.

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