Princess Charlotte "earned" five billion for the UK economy

The youngest member of the royal family, four-month-old Princess Charlotte, “earned” about $5 billion for the British economy. At the same time, Prince George, who will one day become the king of Great Britain, brought only $3,6 billion to the British economy.

According to Brand Finance, Charlotte’s birth alone brought the UK more than $ 150 million.

“The recognition that Charlotte, George and their mother Kate enjoy has a significant financial impact,” said Brand Finance chief executive David Hay.

This is caused by the so-called “Charlotte effect”, when brands associated, in one way or another, with the name of the princess experienced a rise and became popular and in demand in the world.

For example, GH Hurt & Sons, which provided the newborn princess with a lace shawl, saw unprecedented sales growth. And this, according to the director of the firm Gillian Taylor, is the merit of the media.

The growth of sales was also felt by Prams With Pizazz, which presented the royal family with a stroller, in which the princess was being carried to be baptized.