Layoffs and divorces: celebrities are asked to record videos with bad news instead of congratulations

Service Cameo allows you to select a particular celebrity and receive a personalized video greeting from her. But now people are willing to pay stars to report bad news. For example, about dismissal or divorce, writes Meduza.

Photo: IStock

The Cameo service gives you access to famous actors, artists, athletes and influencers to write down a wish for a birthday or other holiday. You can order a personalized video postcard from your favorite celebrity.

But recently, stars are increasingly being asked to record a video with bad news, such as a breakup or dismissal.

The service was launched in 2017 and became especially popular during the pandemic. In Cameo, you can order a personal video from a celebrity for money. To do this, you need to describe your wish and ask, say, "to congratulate a friend on a promotion."

In the catalog of names, there are mostly lost or completely forgotten actors, musicians and athletes, as well as stand-up comedians, reality show heroes and bloggers well-known in narrow circles. You can find here Bonnie Somerville (Mona, Ross' girlfriend from Friends) or Brian Baumgartner and Melora Hardin (Kevin and Jen from The Office).

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The terms of the video congratulations (the duration of the video, the location of the shooting and the cost of the service) are chosen by the celebrity herself. The more famous the person, the higher the cost of her services. Actor Brian Cox from "Heirs" (Logan Roy) is ready to record a video for $689, Rapper Snoop Dogg - for $900, Caitlyn Jenner - for $2500. The company keeps 25% of each order.

Service stars can easily refuse a potential client if they do not like his order. Although some celebrities, sometimes without realizing it, participated in pranks by users, including those with political overtones. In 2020, during the protests in Belarus against Alexander Lukashenko, actor Chuck Norris recorded a video with threats to “Sasha Zero Percent” and “Mr. Cockroach”; in the same year, he invited TV presenter Vladimir Solovyov to see him in the boxing ring - all these are commercials for a fee.

sad occasions

Recently, however, the Cameo service trend has changed markedly.

Over the past three years, Cameo users have sent almost 5 requests with the word “divorce” to “talents” (as the service calls celebrities), about two thousand offers to record a video on the topic of “breakup”.

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The company says that many users are willing to pay celebrities to receive a video postcard with the words "sorry" (apology) or "I'm sorry" (I'm sorry). There were more than 5,5 thousand such requests in three years. During the same time, Cameo stars received more than a thousand letters asking them to record a video about the news of being fired from their jobs.

Реальные истории

One of the users of Cameo decided to “teach a lesson” to her husband, who constantly watched tiktok with the participation of blogger Claudia Fiore, a popular blogger in this service, from London - her husband was staring at her frank neckline. The woman turned to Fiore herself, and she wrote down an appeal to the man: “If your wife feels so insecure that she starts writing to me, you are clearly doing something wrong.”

Motion designer Christopher Gonzales decided to tell his colleagues about his dismissal using Cameo. To do this, he hired William Hung, a singer who was remembered by fans for his disastrous performance of a Ricky Martin song during the American Idol audition. Gonzalez posted the video on Slack. In it, Hung told the motion designer’s colleagues that he had found a new job and was leaving, but would miss everyone. At the end of the video, Hung sang a song of his own with the words “Be who you want to be and do what you want.” "It was the best $30 I've ever spent," Gonzales said.

A resident of the United States, who called herself Morgan, did not dare to personally tell her friend named Ethan that she did not want to meet him. Then she went to Cameo and wrote to stand-up comedian Jaron Myers, of whom her boyfriend is a fan. Morgan felt that if Ethan heard bad news from an idol, it would "soften the blow."

Myers completed the task and told the guy in the video postcard, “Last weekend you met a girl named Morgan. She asked me to tell you that she's not interested in you." The comedian admitted that since then he began to receive many similar requests to record a breakup video. “I hope no one will end a long-term relationship in this way. But even if they do, then know that my services at Cameo are cheaper than family therapy, ”he joked.

How to order a video

Follow a few steps:

Step 1. Visit Cameo.com

Open your internet browser and visit www.cameo.com

Step 2. Choose a celebrity

There are a lot of famous names in Cameo. With such an extensive list of celebrities, it might feel like you're trying to pick a series or movie to watch on Netflix. If you know who you are specifically looking for, it is best to use the search bar in the upper right corner, where you need to enter a name.

Don't remember the celebrity's name? No problem. The service offers the ability to search in the category section. And then there are such names as “Disney”, “Game of Thrones”, “Football”, “The Bachelor” and even “Tiger King”.

Once you choose your option, you can view prices, ratings, and some sample video messages. If everything suits you, select the "Request" option to continue.

Step 3. Create a Cameo account

You can quickly create an account using your Facebook credentials or email address. Cameo will ask for your name, date of birth and email address. Then you will create a password.

If you have an account, Cameo will notify you when the video you have booked is ready. Plus, the celebrities you order can answer questions as you request.

Step 4. Order a video

Fill out the short form on the website.

When writing instructions on demand, try to be as specific as possible. Tell them about your relationship with the recipient, relevant dates or numbers (such as the year of birth), and any other important details.

Something like that:

“My husband (Alexander) turns 35 on Sunday. Please wish him a happy birthday from me (Kate). We've been together for four years and met while planting trees in British Columbia. He's a big fan of yours - a birthday greeting from you would make him ecstatic!"

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After completing the request instructions, you will provide your contact and billing information. You are all set to order your special request from Cameo.

What to expect next

Celebrities have a set time limit to complete video requests.

Your receipts and order updates are sent to the email address provided in the Shipping Information section.

When your request is complete, an email and text message will be sent to you with a link to watch, post or download your video.

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