Cyber Monday - 2017 can set a new online sales record
Фото: Depositphotos
Black Friday showed record-high sales in US stores, but Cyber Monday could break the record for that day.
Adobe Digital Insights predicts that 27 sales in November will reach $ 6,6 billion, which is 16,5% more than Cyber Monday sales in 2016 year, reports CNN.
According to Adobe on Black Friday, buyers spent about $ 5 billion on online purchases.
The group tracks about 80% of Americans' online spending, monitoring 100 on the largest US online shopping sites.
According to the analyst Adobe Tamara Gaffney, the peak of online shopping during discounts (between Thanksgiving Day and Cyber Monday) is from 20: 00 to 23: 00 on Monday, because by then buyers know exactly what they want. In addition, they understand that it is necessary to act quickly, because discounts will disappear on Tuesday morning.
If Cyber Monday in 2017 sets a new record for online sales, this will be the sixth year in a row when this happens. In 2016, on Cyber Monday, Americans spent $ 5,6 billion on online purchases, which was a record at the time.
The boom in online shopping is a trend that is hurting traditional retailers, losing customers who no longer want to go to a store when they can just click a button.
Despite this, data from past years suggests that the overwhelming majority of expenses during the festive season are made through the cash registers of the stores.
Retail sales in stores during the holidays in November-December 2016 amounted to $ 658 billion, while online sales accounted for only $ 123 billion.
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