Two free donuts for vaccination: Krispy Kreme has announced a very generous promotion

To commemorate Pfizer-BioNTech's FDA approval of the Pfizer-BioNTech COVID-19 vaccine, Krispy Kreme will provide two free donuts to every American who receives at least one vaccine from August 30 to September 5 and will provide a valid vaccination card as proof. The edition told in more detail USA Today.

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“The FDA's approval of one of our vaccines is a significant step toward helping people feel safe,” said Krispy Kreme CEO Mike Tattersfield.

Anyone who provides proof of vaccination will receive a free donut in the original glaze and a special heart-shaped donut in the glaze. Heart shaped donuts will also be available for purchase during the week.

After the end of the additional free donut promotion, the initial incentive of one free donut in the original icing every day will be valid until the end of 2021 with at least one vaccination confirmation.

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Tattersfield said the company has given away over 22 million donuts for vaccinations since the promotion began on March 2,5. Krispy Kreme also donated 30 million free donuts in 2020 to healthcare professionals, teachers, alumni and others.

Krispy Kreme employees are strongly encouraged to get vaccinated, but they are not required to get vaccinated, Tattersfield said. Employees are provided with paid vaccination leave.

The FDA's approval of the first vaccine has sparked a flood of vaccination demands in the United States, pushing millions of Americans to either get vaccinated or have serious consequences.

Promoting COVID-19 Vaccination

While free donut giveaways are nothing new for Krispy Kreme—it gave away 2020 million free donuts to healthcare workers, teachers and graduates in 30—the company was the first national brand to offer consumers an incentive to get vaccinated.

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Panera Bread offered three days of free bagels, and Chipotle Mexican Grill offered buy-one-get-one free meals. Anheuser-Busch gave away free beer over the July 4th holiday weekend. States have also launched sweepstakes and lotteries following Krispy Kreme.

White House spokeswoman Jen Psaki spoke about gifts from Krispy Kreme during a briefing in early June.

As of Tuesday, August 24, about 60,9% of people in the United States have received at least one COVID-19 vaccine, and about 51,6% of people are fully vaccinated.

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