Ukraine has an advertising brand. Social networks compare it with the PornHub logo

The Cabinet of Ministers of Ukraine on Thursday approved the Ukraine Now brand logo to promote the country in the world, the press service of the Ukrainian government reports.

According to the Prime Minister of Ukraine Volodymyr Groysman, experts and representatives of the government and the Ministry of Information Policy worked on the brand, writes Ukrainian Truth.

Logo developers - Ukrainian agency Banda Agency, who worked on the design of "Eurovision-2017". The developers say that the main task was to create a simple and clear tool for advertising in Ukraine, which can be embedded in any format or medium.

“We emphasized with the highlighted word “NOW” that in communications we always talk about the Ukraine of today, because all the most interesting things are happening in our country today,” said site "24" head of design department of the agency Anton Ivanov.

The Ministry of Information Policy says that they worked on the development of the brand for almost a year, several versions of the concept of promoting Ukraine were created, which showed six focus groups in the UK, Germany and Poland.

However, the new brand has caused mixed reactions among Ukrainians. Many users of social networks have found similarities between the new country logo and the famous porn resource. PornHab.

Below are the most interesting reactions of users of social networks.

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