Started exclusive sales of Apple Watch

On Friday, the world premiere of Apple's long-awaited portable device - a wristwatch - took place.

However, this time the queues of fans of the company's products will not line up outside its company stores - Apple Watch will be sold only in six exclusive stores around the world in London, Paris, Berlin, Milan, Tokyo and Los Angeles.

This watch is the first new device that Apple introduces to the global market after the death of the founder and head of the company Steve Jobs in 2011.

Mixed reaction

The watch has received mixed reactions from critics - many of them recognize the elegance of the new device, but most question the reasonableness of the price.

The cheapest Sport model costs £299, and the most expensive, with a gold case, costs £13.

The device works only paired with an iPhone smartphone and has a battery charge of just one day.

The clock performs the function of notifying the user of incoming calls to the phone, text and e-mail. However, there is also a unique feature called Digital Touch, which allows watch owners to exchange coded signals in the form of pictures.

London's Dover Street Market is one of the six exclusive sellers of the device to which 300 products were shipped before the premiere.

So far, Apple is not able to supply watches to everyone. In addition, even the first buyers will face limitations on the capabilities of this device, since Apple does not yet allow independent application developers to use the code to create new programs.

Is Apple Watch a success?

However, there are already signs that the success of the new device may meet all expectations.

“We are raising our forecast for Apple Watch sales figures in 2015 from 17 million to 20 million. We believe that by 2017, revenues from the sale of this device will contribute up to 8% of the company’s total revenues,” wrote an employee of the investment company FBR in his blog Capital Markets Daniel Ives.

Apple is not the leader in the super portable segment. Its competitors, Samsung and Motorola, launched their own versions of similar watches on the market a few months ago, which are much cheaper than the Apple Watch.

At the annual mobile congress held in Barcelona, ​​this topic was one of the most discussed.

However, so far these devices have not had much popularity in the mass market.