The article has been automatically translated into English by Google Translate from Russian and has not been edited.
Переклад цього матеріалу українською мовою з російської було автоматично здійснено сервісом Google Translate, без подальшого редагування тексту.
Bu məqalə Google Translate servisi vasitəsi ilə avtomatik olaraq rus dilindən azərbaycan dilinə tərcümə olunmuşdur. Bundan sonra mətn redaktə edilməmişdir.

New Record: How Much Americans Spent on Black Friday and Cyber ​​Monday

Cyber ​​Monday in 2020 became the largest online shopping day in US history: on this day, Americans spent $ 10,8 billion. Forbes... This is 15,1% more compared to last year, when the record was also set.

Photo: Shutterstock

Adobe's purchase data recorded one trillion visits to retail sites in the US and reported total spending for the holidays from season start through Cyber ​​Monday exceeded the $ 100 billion threshold. This milestone is usually not reached until mid-December.

Taylor Schreiner, director of Adobe Digital Insights, said: "Cyber ​​Monday continues to dominate the holiday shopping season, becoming the largest online shopping day in US history, despite early discounts from retailers."

Schreiner expects record sales to continue throughout the remainder of the holiday season, with pickup even more active as shoppers avoid crowds and potential delivery delays.

On the subject: 18 common risks of online shopping and how to protect yourself

RetailNext, a pioneer in store analytics, reported a 42,3% drop in brick-and-mortar traffic over the weekend (Friday through Sunday, November 27 through 29, respectively). Conversion rates (the percentage of shoppers making a purchase) and the average transaction cost (how much is spent per transaction) increased by 3,8% and 4,9%, respectively. Consequently, brick-and-mortar sales were down just 23,9% as they were boosted by increased conversions and average transaction costs.

Attendance outside shopping malls was slightly better than in malls, down 41% YoY, down 44% YoY. At the same time, physical shopping centers received only 3% fewer buyers than last year. This means that people have not abandoned them in favor of the Internet.

You may be interested in: top New York news, stories of our immigrants and helpful tips about life in the Big Apple - read it all on ForumDaily New York.

Black Friday weekend and Cyber ​​Monday by the numbers:

  • $ 10,8 billion: Online sales on Cyber ​​Monday (up 15,1% from last year).
  • $ 106,5 billion: Online spending this season (27,7% more than last year).
  • 25%: Share of total Cyber ​​Monday sales during Golden Retail Hours from 19:00 pm to 23:00 pm Pacific Standard Time.
  • 37%: Share of total Cyber ​​Monday mobile sales.
  • 501%: Cyber ​​Monday sales of small retailers compared with the daily average for October, outperforming larger retailers, which posted 486% growth in the same comparison.
  • 30%: pickup growth on Cyber ​​Monday compared to last year.
  • 23,9%: Decrease in sales in retail trade of building materials.
  • 41,3%: Overall drop in traffic from Friday to Sunday (weekends after Thanksgiving) shopping center traffic decreased by 44% over the same period.
  • 23%: General decline in traffic to offline stores on Cyber ​​Monday.

Read also on ForumDaily:

Who to subscribe to if you want to know everything about moving, life and success in America

24 Costco Shopping Secrets Only Employees Know About

Top 10 best cities to live in the world

Ranking of the best cities to live and retire in the USA

Miscellaneous In the U.S. Black Friday cyberpark shopping

Do you want more important and interesting news about life in the USA and immigration to America? Subscribe to our page in Facebook. Choose the "Display Priority" option and read us first. And don't forget to subscribe to ForumDaily Woman and ForumDaily New York - there you will find a lot of interesting and positive information. 



 
1088 requests in 2,738 seconds.