Americans buy more coffee, but drink less
Americans spend more money on coffee than ever before, although for the first time in the past six years, the consumption of this drink in the United States has decreased to one cup per day. It seems that in a country that previously enjoyed the reputation of the largest consumer of coffee in the world, a revolution is brewing.
Coffee consumption in the US is expected to decrease in 2015-2016 year to 23,7 million. 60-kilogram bags - compared to 24 million bags in the previous season, which begins in September, the US Department of Agriculture reports.
Thus, the United States will be the only one of eight countries considered to be the largest coffee consumers in the world where the demand for this drink will decrease.
According to one of the owners of cafes in California, if before visitors ordered a kettle of coffee, now - only one cup.
At the same time, in 2014, Americans spent a record amount on coffee - 11,9 billion dollars, and in 2015 they promise to grow to 12,8 billion.
The reason is simple: coffee in restaurants and cafes has risen in price. For one portion of the money they charge much more than before.
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