Poll: Americans are less likely to go to the movies

The latest sociological study showed that Americans are going to the movies less often. They are stopped by high ticket prices and an inappropriate selection of films. Many are happy to stay home to watch movies through Netflix, a service that allows you to watch documentaries and feature films online.

The research that revealed these patterns was conducted by PriceWaterhouseCoopers consulting company.

More than half—53% of respondents—complain that movie ticket prices are too high. 41% of respondents admitted that they are not interested in the themes of modern cinema, its genres and the latest innovations shown today. Another 30% say they prefer to watch movies when it’s convenient for them, rather than adjusting to movie showings. For this reason, they are more willing to watch movies at home.

Meanwhile, 29% of respondents said they prefer to spend money on other entertainment, believing that going to the cinema is too banal a form of relaxation. 19% are very enthusiastic about spending money “on going to a restaurant or bar” on a weekend.

Among other things, it is alarming that 18% of respondents said that today they “do not have the same income” as they had a year ago and earlier. These people point out that they simply cannot afford to go to the movies.

Relatively few—10% of those surveyed—avoid movie theaters because they are annoyed by the fact that other moviegoers around them are constantly using their cell phones and cannot sit for two hours without looking at their smartphones and sending messages to someone.

The number of movie goers has decreased by an order of magnitude in the 2014 year, reaching a minimum in the past two decades.

However, the survey also showed that many Americans could return to cinemas if they reduced prices or introduced special offers, such as last-minute last minute tickets at low prices or low-cost monthly subscriptions.