Cheaper only in movies: MoviePass reduces monthly cost for new subscribers

MoviePass makes every effort to increase the number of subscribers by announcing a monthly fee reduction from $ 9.95 to $ 6.95.

Photo: moviepass.com

Low rates are available only for new subscribers and are significantly lower than the average price of US $ 8,97.

The map MoviePass - A new product that allows the owner to come to any movies in cinemas without restrictions during the month. AT MoviePass over 2 million subscribers. Approximately 91% of American cinemas are available to their members.

“Our vision has always been to make film fun and accessible to anyone, anywhere,” the CEO said in his speech MoviePass Mitch Low. “Thanks to the current growth and support that we have witnessed over the past few months, our revenues and other marketing partnerships have led us to lower the price once more, offering movie lovers greater access to MoviePass».

But the company has faced strong resistance from partners who fear the company's business model is unprofitable - and perhaps doomed to failure.

Lowe said the goal MoviePass is to build its subscriber base as quickly as possible - the company aims to attract 3 million subscribers by this summer - and then use that audience to try to renegotiate terms to increase sales of popcorn and drinks. The company already has several deals in mind with some networks.

But MoviePass there were also some negative points, including consumer complaints about long delays with the activation of new subscribers.

Reducing the monthly fee for new subscribers can lead to the loss of an existing client base of a young company.

Also last month MoviePass removed 10 cinemas from its application without warning its customers and causing a string of complaints and resentment.

This year, the company took out a loan of $ 25 million from a fund managed Hudson Bay Capital Management LP. In February, the main company Moviepass Helios and Matheson Analytics, a data processing service, increased their ownership share to the company 78%.

Read also on ForumDaily:

As in the US, student parties are held, for which then can be ashamed

5 best films about the achievements of Russian: how to watch them for free in the US

5 best Soviet films for children: how to watch them for free in the US

How Belarusians create dinosaurs for Hollywood

Do you want more important and interesting news about life in the USA and immigration to America? — support us donate! Also subscribe to our page Facebook. Select the “Priority in display” option and read us first. Also, don't forget to subscribe to our РєР ° РЅР ° Р »РІ Telegram  and Instagram- there is a lot of interesting things there. And join thousands of readers ForumDaily New York — there you will find a lot of interesting and positive information about life in the metropolis.