Critics: the film “50 Shades of Gray” was better than the book

In their first reviews of the movie “Fifty Shades of Grey,” based on the erotic novel of the same name, critics claim that the film turned out to be more interesting than the book.

Thus, Variety magazine calls the film directed by Sam Taylor-Johnson a “significant improvement” of the famous commercial success of the novel by writer E.L. James.

The Guardian newspaper agrees with this point of view: according to her, the appearance of the on-duty film adaptation was supposed to happen, but something happened that surpassed the expectations of the public.

At the same time, the generalized movie film rating rating, according to the Rottentomatoes website, does not exceed 42%. Users of the IMDB website rate the picture in 3,4 points from 10.

The novel Fifty Shades of Gray tells the story of a turbulent relationship with a sadomasochistic twist between billionaire Christian Gray and a modest philology student Anastasia Steele.

The main character is played by a young American actress Dakota Johnson, the role of billionaire Gray is performed by Irish actor Jamie Dornan.

Justin Chan, a critic of Variety, expressed the opinion that the film turned out to be sharper than most of the film production delivered to the market.

At the same time, as Chan noted, in our age saturated with pornography, the film “Fifty Shades of Gray” looks like just a mild provocation.

In turn, Guardian film critic Jordan Hoffman praised the acting work of Dakota Johnson.

According to him, Johnson manages to convincingly play in one of the most stupid romantic intricacies presented in the current pop culture.

"Replenish rope supplies"

With the fact that the film turned out stronger than the book of the same name, agrees and critic of the Hollywood Reporter publication Sherry Linden.

However, Linden’s erotic scenes were disappointing: she called them lengthy heaps of obscene episodes, much to the disappointment, devoid of tension.

As film critic Sarah Stewart wrote in the New York Post, the film version of Fifty Shades of Gray managed to get rid of the book's "truly dull moments."

The author of the novel Eric Leonard James, once a British housewife, in 2013 was recognized by Forbes as the highest-paid writer in the year, earning about 95 million dollars.

Fifty Shades of Gray became the first book to sell over 1 million electronic copies on the Amazon Kindle online store.

Fifty Shades of Gray is released in wide release in Britain on February 50th.

The other day, British newspapers reported that in anticipation of the start of the film's showing, employees of the country's largest chain of household goods stores B&Q were sent a recommendation to “increase stocks of rope, wires and adhesive tape.”

From a circular in the media addressed to all employees, it follows that the network’s management expects a sharp increase in demand for these products, since they are used by the main characters of the film for a variety of sexual pleasures.

This forecast is based on a sharp jump in demand for the listed goods after the publication of the book of the same name.

B&Q employees are also advised to familiarize themselves with the contents of Fifty Shades of Gray and prepare for “sensitive questions” from customers, writes BBC News.