Instagram allowed to upload rectangular photos and videos

Instagram photo service has added the ability to upload photos and videos in the proportions of a rectangle - in addition to the square shape, сообщается in the official blog of the social network.

Users can now publish, in particular, landscape (horizontal) and portrait (vertical) images. The proportions of the width and length of the added content can be in the range from 1,91 to 1 to 4 to 5.

This decision was made due to the fact that approximately every fifth photo published on Instagram has a different shape than a square one.

As shown by an internal study of the company, users often refuse to publish photos on Instagram if they cannot fit all the necessary content in a square area (in the case of taking group photos or high objects). At the same time, most of the audience used third-party tools for publishing images of non-standard proportions.

In the profile in Instagram, the frames will still be displayed as square, and in the news feed of subscribers, photos and videos will appear in the format in which they will be posted by the user.

The update also affected color correction. In particular, photos and videos now have the same set of filters, while the intensity of the overlay clips can be changed.

Instagram was launched in October 2010. From the moment the social network appeared, the photos in it were only square. Rectangular photos had to be cut off or using third-party applications to “draw” fields to them.