'Stole more than money': a popular diamond seller left customers without money and orders

A popular diamond seller closed suddenly, leaving customers who paid thousands of dollars without their orders.

Фото: Depositphotos

The unremarkable showroom inside the office building in Midtown is closed.

The company's website states that the company does not accept orders.

In the meantime, the number of dissatisfied Enchanted Diamonds customers such as Rebecca Zuzula is growing. They claim that they never received the gems for which they paid.

“Many of us transferred money,” Zuzula said. “Some used a credit card, but as of the first week or so of June, we stopped hearing back from the owner.”

The Better Business Bureau in New York reports that it recently received 24 complaints about deals with Enchanted Diamonds from consumers in 11 states.

Zuzula claims that her jewelry should have been a birthday gift from her husband.

She added that Joshua Niamer, President of Enchanted Diamonds, took their money and disappeared.

“I think he stole more than money from people. I think he stole their memories,” she added.

Did not notice the trap

The story of Zuzul shows the need to be careful, especially if you are offered to quickly pay money on a deal.

"If you're asked to send money by wire transfer, that's a red flag," said Laura Blankenship, director of marketing for the Better Business Bureau.

Transferring money is always a bad idea if you don't know who you're dealing with, because that money is difficult, if not impossible, to get back. The same goes for prepaid gift cards.

Zuzula was shopping at a famous site called Rare Carat. Listed retailers on it include Costco Wholesale and Macy's. Enchanted Diamonds was a retailer who prior to 30 in May placed diamonds in the Rare Carat search engine.

When Zuzula noticed a stunning square diamond, the couple was ready to take the plunge.

During the purchase negotiations, she was told that the diamond was at an exhibition in Las Vegas and asked to speed up the payment. As a result, the gem did not come, and the company declared bankruptcy.

Zuzula said she went online and looked at the diamond show in Las Vegas. Therefore, she believed when she was told that if she wants to get a diamond, then she must act quickly and transfer money, because the stone is at the exhibition where it can be purchased.

14 June she received an email about some kind of delay.

Enchanted Diamonds stopped accepting orders from June 20, and the phone number was turned off.

Several customers initially saw Enchanted Diamonds on the RareCarat.com website, a diamond search engine and diamond dealer.

Ajay Anand, CEO of Rare Carat, claims that he will file a lawsuit and pay legal fees for those who claim to be a victim of Enchanted Diamonds, regardless of whether they used his website to find a company or not.

He has heard of more than 60 alleged victims.

“We did everything we could to vet this company,” Anand said. - It was unexpected. I think all the evidence will point to that."

Attempts to contact the president of Enchanted Diamonds were unsuccessful.

Some frustrated clients say they plan to sue. Some also created a GoFundMe account to offset their losses.

The Better Business Bureau says that anyone who considers himself a victim must file a complaint or statement with the New York State Attorney General.

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