Russian "Uber for Advertising" enters the US market

The company is already working with Marvel. Photo: vc.ru

The Russian start-up StickerRide, which deals with the placement of advertising stickers on cars, has entered the first overseas market in the United States.

The headquarters of the American division of StickerRide is located in Los Angeles, it employs five people, in the near future it is planned to expand the team. The company also opened offices in New York and Chicago.

"These are the largest markets in the US, which focus our target customers - advertisers from the entertainment industry, the financial sector and FMCG (Consumer Goods - Ed.)“, Explained the managing partner of StickerRide Mikhail Marchenko.

Prior to this, the company has already opened an office in London, but the first advertising campaigns will appear in the United States, said Marchenko. In the UK, a team is being recruited, he explained.

According to the results of 2015, the traditional outdoor advertising market in the USA grew by 4,6% and amounted to $ 7,3 billion, says the head of the American division of StickerRide Christian Lundgren. The company believes that they can not only attract large advertisers, but also “give impetus to the change in the market as a whole”.

To launch the service in the USA, the company used $ 3 million, attracted in May 2016 from the Winter Capital Partners fund, the main investor of which is Interros Vladimir Potanin. With the same funds, StickerRide plans to enter the French market before the end of 2016.

StickerRide is engaged in the placement of advertising stickers on private cars, the service connects advertisers and car owners. The startup has worked with brands like Marvel, Central Partnership, MTS, P&G, B&N Bank and other companies.

The company was founded in 2013 by Mikhail Marchenko, Rasul Akhmedov, Gleb Timofeev and Egor Matveyev. Now, according to the company, more than 40 thousands of drivers are connected to the service.

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