American beer company will pay an annual rental of housing for its customers: terms of the action

Keystone Light, a beer brand, is trying to alleviate the financial burden on young Americans by offering them 12 000 dollars to cover housing costs.

Фото: Depositphotos

Last week, the company announced the start of a lottery, during which 13 winners will be selected, whose annual rent will be paid by the beer company. Money will be issued in the form of checks starting in October 2019, writes USA Today.

On its website, the company explained that it wants to make “moving its customers into adulthood a little easier” with this promotion; People from the age of 21 to 24 years can take part in the drawing.

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“These consumers crave financial security, and we know from our research that housing costs place a significant strain on them, consuming a large portion of their income,” said Eric Wolfe, MillerCoors brand manager. MillerCoors owns the Keystone Light brand.

Live rent free courtesy of Keystone Light. Click here to win free rent for a year and other smooth prizes: https://t.co/i8IVVDwWpV pic.twitter.com/ovZwbzpGAb

- Keystone Light (@KeystoneLightUS) August 7

The beer company will also be giving away 150 prizes, called Adulting Transition Packs, which include an inflatable chair, a shower curtain, a Hawaiian shirt and a “chandelier” with beer cans instead of light bulbs.

To participate in the promotion, consumers need to find a special Keystone Light package with snapcode, a version of the QR code for Snapchat, which will redirect them to draw web page.

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This company is not the first to help young people cope with debts and expenses.

In May, Burger King made an attempt to help consumers repay their student loans. Twice a week, Burger King gives prizes worth up to 500 dollars to 150 people. This program from Burger King ended on June 6.

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