Maxim Razmakhin: how the Russian launched the “alcoholic Amazon” in the USA

The amount of money that is concentrated in the US alcohol market is $ 220 billion. Russian Maxim Razmakhin decided not to miss this opportunity and launch an alcohol delivery service that works like a giant. Amazon.

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Maxim Razmakhin 28 years, in 2016, he added to the list Forbes 30 under 30 - 30 people who have achieved the greatest success in their field before 30 years. In the US, the guy moved 12 years ago. Then he was a budding tennis player, received a sports scholarship at the University of Mississippi. After 3 years of study, Razmakhin transferred to the university. Ohio Wesleyan University. After graduating from university, he worked as an analyst in a financial company for several months. Scholtz and Company, and then moved to Haver analytics economic data processing manager. He has worked in this position for more than 3 years.

The first serious startup Razmahina - application Mixely for communication startup community. Mixely was not very successful and closed after a year of existence.

To collaborate on joint projects, Razmakhin was proposed by a successful entrepreneur and investor who worked at that time in American Express Devarage Southworth. Together, Razmakhin and his future business partner analyzed the market and selected the most interesting ideas to launch. The best of them was the idea Thirstie - platform for the delivery of alcoholic beverages. According to Razmakhin, then the partners realized that from the start Amazon 20 years have passed, but nothing like alcohol appeared. In the alcohol industry, there simply were no large technology companies.

«Thirstie is not just a store where you can buy alcohol, it is a platform where you will find all types of alcoholic beverages, types of wine and brands of beer in one place. Regardless of whether you want something time-tested or dare to try something new, everything is here,” this is how the startup positions itself on the company’s website.

The project offers applications for different operating systems, and what is no less interesting is Thirstie not limited to the sale of alcohol: the site contains dozens of recipes for the preparation of alcoholic beverages for every taste.

The site has a separate section of blogs with recipes and stories about the alcohol industry. There are tips on how to prepare for a party or what wine to choose.

“Today we don’t just sell alcohol. We strive for consumers to learn more about alcohol and expand their horizons. I would like people to try something more on Friday night than just vodka and soda, rum and cola or gin and tonic,” says Razmakhin.

In the US, there are legal restrictions for the purchase and delivery of alcohol - companies like Thirstie must supply alcohol to distributors, not consumers directly, so the startup first had to negotiate with large points of sale. With the launch of the product on the market, Razmakhin and Southworth faced a serious competition in New York, so they soon decided to go beyond the Big Apple and declare themselves a national company. So Thirstie declared himself in Chicago, Miami and Los Angeles. Today Thirstie Collaborates with about 150 retailers. In the piggy bank at a startup $ 2,5 million investment.

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