Died Russian designer Slava Zaitsev, friend of Alla Pugacheva and the first Soviet couturier who gained worldwide fame

On April 30, artist and fashion designer Vyacheslav Zaitsev died in a hospital in the city of Shchelkovo near Moscow. He was 85 years old, reports Radio Liberty.

Photo: IStock

The fashion designer became ill in his studio house in the village of Kablukovo near Moscow. He was taken to the hospital with internal bleeding. Zaitsev complained of acute pain in the abdomen. After a CT scan, he was taken to intensive care, where he died. Zaitsev has been seriously ill in recent years.

The former host of the Fashion Sentence program was diagnosed with Parkinson's disease in 2016. He almost did not leave his mansion near Moscow, moved and spoke with great difficulty, reports Voice.

Friend of Pugacheva

The memory of "Red Dior", as Zaitsev was called in many countries, her close friend, was honored by the singer Alla Pugacheva. She posted an archive photo of the designer and wrote: “Goodbye my friend. Thanks for all".

The fashion designer had more influence on the images of Russian pop stars. He created many memorable outfits for Pugacheva, including the famous hoodies that were her hallmark for many years. This outfit destroyed the well-established stereotypical images of Soviet vocalists. A loud, red-haired, curly-haired woman in a huge swing was in sharp contrast to the neatly combed and elegantly dressed "good girls".

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Breaker of stereotypes

Pugacheva's robes are not the only time Zaitsev challenged stereotypes. Thanks to this, he gained fame as a fashion designer back in the 1960s. And not only in the USSR. Slava Zaitsev is the first Soviet fashion designer whose talent was recognized and appreciated in the West, especially in France (the designer was an honorary resident of Paris).

There is a legend about how Zaitsev changed the lives of Soviet officials, it was told by the publication RBC. Once the Minister of Culture Ekaterina Furtseva turned to him. When ordering a dress, she asked the model to be black and modest, and this is exactly what she received - along with Zaitsev's recommendation: "I recommend diamond earrings for this dress." Surprisingly, the couturier's charisma influenced her so much that Furtseva immediately went to the Beauty Institute, where her ears were pierced. Earrings for Zaitsev's dress became the first earrings in Furtseva's 60 years of life.

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Another star client, pop singer Claudia Shulzhenko, with whom Zaitsev began working in 1970, did not want black and restrained at all. A modest blue scarf could be the plot-forming for the singer's most famous number, but she herself adored extravagant outfits and pink color all her life. This is exactly what became the final dress of the anniversary concert of Shulzhenko in 1976. That evening, Claudia Ivanovna changed outfits from Vyacheslav Zaitsev “increasingly”: from restrained pale blue with a white set to a riot of bright blue ruffles, and, finally, to fuchsia pink.

Zaitsev collaborated with the Theater of Satire, where in 1969 he made costumes for Vera Vasilyeva, followed by the Sovremennik Theater and Alisa Freindlikh as a client, the Moscow Art Theater and costumes for one of the country's main fashionistas, the legendary Maria Babanova.

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In 1979, Zaitsev opened his own atelier, which he later turned into a fashion house. He dressed Soviet athletes at the 1980 Moscow Olympics, and in 1991 designed a new uniform for the Russian police.

In addition, Slava Zaitsev dressed many Soviet stars: Philip Kirkorov, Joseph Kobzon, Lyudmila Zykina, Bari Alibasov and the Na-Na group, Lyudmila Gurchenko, Edita Piekha. The latter, by the way, did not want pretentiousness, like other artists, and Zaitsev proved that he can make elegant simple outfits no worse than flashy and revolutionary ones.

Vyacheslav Zaitsev’s costumes are also in museums, including the Hermitage. His personal exhibition was held there in 2016.

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