Starbucks talked about upcoming innovations

Фото: Depositphotos

Company Starbucks faced with an incredible amount of mobile orders, which dramatically slowed down the service and pushed 2% of customers away.

At the conference, UBS general manager Starbucks Howard Schulz showed how the company plans to solve this problem.

In the near future, the company will hire more employees in the cafe to cope with the flow of orders. Besides, in Starbucks They want to cleverly reschedule the room to make more space at the counter.

In the long run Starbucks considers more drastic measures, including a complete redevelopment of the room, where there will be 2 racks: one for ordering in a cafe, the second for mobile orders.

The territory will be vacated by the removal of most goods, mainly mugs. Buy products Starbucks will be through the Internet.

Company executives also discussed the possibility of organizing cozy places in a cafe where customers can pick up their orders.

Longer-term changes are likely to take from one to two years.

Starbucks - the world's largest chain of coffee shops, founded in 1971 year in the United States. At the beginning of 2017, there were more than 25 thousands of coffee shops and shops. In the first quarter of the fiscal year 2016-2017, the company's net profit was about $ 752 million.

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