Why Twitter will cut 336 employees

The American company Twitter will reduce eight percent of employees - 336 jobs in the company. This was stated by CEO Jack Dorsey.

Twitter is considered one of the most popular sites on the Internet. The number of users has reached 300 millions of people. However, the company is lagging behind Facebook, and recently the growth of users has fallen.

Despite revenue of 1,4 billion dollars in 2014, the company lost 578 million dollars. In the first half of 2015, the company's revenue reached impressive results: 938 million dollars in six months, but the losses were 299 million dollars.

Twitter is optimized for advanced users.

The advantage and disadvantage at the same time is the display of tweets in a strictly horological order. With each visit to the microblogging, you see the latest tweets from the people you follow.

Thanks to such updates, Twitter has become indispensable for some categories of users. For journalists, for example, Twitter is the best source of information. And for people who spend all day at the computer, microblogging allows you to keep abreast of the latest developments.

However, for people who check microblogging once or twice a day, chronologists do not fit. This category of users is interested in the news of friends and relatives. The news feed Facebook has developed an algorithm for displaying news on requests. Thus, each user sees the news of his interest, regardless of the frequency of entry.

As a result, Facebook has become the most popular among regular users who want to share personal news with friends and family. Twitter, by contrast, is used in more impersonal relationships. People use it to see news from their favorite celebrities, journalists and other public figures.

All this has affected the business. After all, people who want to stay in touch with friends and relatives are much more than people who want to keep up with current events. Facebook audience has become four times more than Twitter.

Jack Dorsey, one of the creators of Twitter, promised to make Twitter more understandable for the widest possible range of users.

Forum previously reported that Instagram bypassed Twitter by number of users.

Nevertheless, developers on Twitter are not standing still and are trying to tweak it for the user. For example, recently reported that microblogging develops A new product that will allow users to post messages longer than 140 characters.