Amazon will start lowering prices at Whole Foods on Monday

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Whole Foods Market, a network of natural products, which was distinguished by overpriced prices, will revolutionize pricing, writes USA Today.

Amazon company, which acquires organic supermarket chain for $ 13,7 billion, announced that, starting on Monday, 28 in August, on the day the transaction is completed, it will reduce prices for a number of different products.

Buyers will be able to find such products at a reduced price: bananas, organic large brown eggs, avocados, baby cabbage, children's salad and Gala and Fuji apples; "85 percent lean beef"; organic "responsibly processed" salmon and tilapia; butter and almond oil; grilled organic chicken and organic butter.

The Internet giant in Seattle declined to give examples of price cuts or indicate how much key products will become cheaper, but noted that other products will be added to this list.

Plans Amazon offer Amazon Prime as a customer reward program in stores Whole Foods. The members Premium get special savings and benefits in the store.

“We are committed to making healthy, organic food accessible to everyone and everyone should be able to eat quality food. We are lowering prices without compromising the long-term commitment of the entire food market,” said Jeff Wilke, CEO Amazon Worldwide Consumer.

The news came the day after the shareholders Whole Foods voted to approve the application Amazon.

Selling some key products is cheaper than traditional online prices. Whole Foods, will leave fans of organic products and attract new customers.

According to the financial company Cowen, Amazon-Whole Foods will become the fifth largest food retailer in the US after Walmart, Kroger, Costco and Albertsons.

“Working together with Amazon and integrating into several key areas, we can reduce prices and attract more people with high-quality natural products. Whole Foods Market", said the CEO Whole Foods John McKee.

Buyers will be able to buy products through Amazon.com, AmazonFresh, Prime Pantry and Prime Now, announced the company.

Additionally, Amazon lockers will be installed in some stores Whole Foods for customers to pick up an item ordered online or return items they have purchased.

Whole Foods Market is the largest natural products supermarket chain in the United States. The company's sales reached $ 16 billion in 2016 g, in total, more than 460 outlets in the US, Canada and the UK operate under the brand. For Amazon This is a quick way to capture a large share in the food sector of the economy. Expansion of this market, the company began with AmazonFresh and pilot stores.

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