As a worthless startup, Juicero has raised $ 120 million in investments. VIDEO

Juicer Juicero called one of the most promising startups last year. In fact, it turned out to be a useless acquisition, which cost buyers $ 400-700, and investors $ $ 120 million.

The startup offers lovers of a healthy lifestyle and fresh juices a high-tech juicer that squeezes the juice out of the bag under high pressure. Built into it Wi-Fimodule that allows you to control the device from your smartphone. According to the manufacturers, the device contains a special aviation aluminum alloy, 2 motor, scanner, wireless antenna, powerful press and gearbox. In addition, the company offers users their own branded fruit bags.

In a startup Juicero invested $ 120 million large investors, among which were Campbell Soup, Google Ventures, Artis Ventures, Kleiner Perkins, Two Sigma Ventures, First Beverage Group, Acre Ventures, Double Bottom Line Ventures, Thrive Capital, Vast Ventures. The device initially cost $ 700, then the company reduced the price to $ 400. Juicer bags range from $ 5 to $ 8. From each package you can get an approximately 1 glass of juice.

Investors, which the invention cost in the millions, and buyers, who had time to pay for Juicero from $400 to $700, were expectedly disappointed when they learned that the device was useless. It turns out that “squeezing” juice out of a branded package Juicero it is possible and hands, and even faster than it can make a high-tech device. The founders of the startup refuse official comments.

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