Just one day: McDonald's will sell cheeseburgers for 50 cents

If in stores that sell individual candies you can still find something that can be bought for less than a dollar, then prices in this range have almost completely become a relic of a bygone era. But not McDonald's, for one day only, the fast food chain will be selling cheeseburgers for 50 cents. Writes about this The Street.

Photo: IStock

Over the past decade, countries such as Canada, Australia, New Zealand and Sweden have phased out the one-cent coin, and in the US, a growing number of cash registers don't have it either - with the use of cash in general declining, many merchants are simply rounding up their change to the nearest nickel on those rare occasions when it is necessary.

Even though inflation has begun to cool off from the numbers seen throughout much of 2022, it's still a pleasant surprise to see prices from a time when pennies were more common.

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McDonald's is offering this low price for one day only.

In honor of National Cheeseburger Day on September 18th, McDonald's is offering a classic double cheeseburger for just 50 cents. To take advantage of the offer, customers need to go to the Golden Arches mobile app and order it like any other item for pickup - the price of the classic two-patty and cheese sandwich will be automatically set at 50 cents.

"For one day only, fans can get a double cheeseburger for just 50 cents at any participating location nationwide when ordering exclusively through the app," McDonald's said in a statement.

The best part is that there's no other purchase required, so you can actually pay 50 cents and get a cheeseburger in return (as long as you don't add shipping and pick it up yourself).

Earlier this year, the chain also gave away free fries in honor of National French Fry Day in July.

Prices aren't the only nostalgic thing about McDonald's

In addition to encouraging people to download the app (there's no other way to get a 50-cent cheeseburger), low prices are a reminder that in 1982, a double cheeseburger at McDonald's actually cost 50 cents.

Over the past year, the iconic burger chain has leaned heavily on the nostalgia factor to develop its business plan for the future. In October 2022, the company released Happy Meals for adults featuring action figures of characters from the 1970s and 1980s, followed by a viral campaign featuring beloved purple mascot Grimace that led to a nearly 12% increase in same-day in-store sales during the period. from April to June 2023.

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Much of the success was achieved thanks to adult fans wanting to recapture childhood memories.

“We've taken the nostalgic experience of celebrating birthdays at McDonald's and reimagined it for a new generation,” said Chief Financial Officer Ian Borden. “This campaign has quickly become one of our most socially engaging campaigns ever, receiving millions of responses to our social media posts—a true demonstration of how the power of our brand is expressed organically and creatively through our fans.”

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