For the first time in 10 years, M&Ms has a new character: purple candies are not just a dessert, they are a symbol
M&Ms characters are one of the most iconic candy symbols in the world. On Sept. 28, M&Ms parent company Mars is unveiling its newest member of the group for the first time in over a decade: Purple, reports MSN.
Photo: IStock
Purple, which is paired with red, orange, yellow, green, blue and brown, is "meant to represent acceptance and inclusion." He has a "charming and whimsical" nature, driven by "self-awareness, authenticity and confidence".
“There is so much about our new character that people will understand and appreciate, including the willingness to embrace our true selves—our new character reminds us to celebrate what makes us unique,” said Jane Hwang. vice president of Mars Wrigley in a statement. “The story of achieving our goal is just beginning, and introducing our newest M&Ms is the next chapter as the brand continues to delight fans in the way only M&Ms can.”
As part of the promotional campaign, Mars released a Purple music video titled "I'm Just Gonna Be Me", with proceeds donated to the non-profit organization Sing for Hope per view. The company also announced an M&M'S FUNd with the goal of increasing the "sense of ownership" of 10 million people by 2025.
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The addition of purple candy comes after Mars redesigned their M&M characters in January. The company did this as part of its commitment to inclusion. This decision received mixed reviews.
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