The article has been automatically translated into English by Google Translate from Russian and has not been edited.
Переклад цього матеріалу українською мовою з російської було автоматично здійснено сервісом Google Translate, без подальшого редагування тексту.
Bu məqalə Google Translate servisi vasitəsi ilə avtomatik olaraq rus dilindən azərbaycan dilinə tərcümə olunmuşdur. Bundan sonra mətn redaktə edilməmişdir.

For the first time in 10 years, M&Ms have a new character: purple sweets are not just a dessert, they are a symbol

M&Ms characters are one of the most iconic candy symbols in the world. On Sept. 28, M&Ms parent company Mars is unveiling its newest member of the group for the first time in over a decade: Purple, reports MSN.

Photo: IStock

Purple, which is paired with red, orange, yellow, green, blue and brown, is "meant to represent acceptance and inclusion." He has a "charming and whimsical" nature, driven by "self-awareness, authenticity and confidence".

“There is so much about our new character that people will be able to understand and appreciate, including a willingness to accept our true selves – our new character reminds us to celebrate what makes us unique,” ​​said Jane Hwang, vice president of Mars Wrigley in a statement. “The story of achieving our goal is only just beginning, and the introduction of our latest M&Ms is the next chapter as the brand continues to delight fans in a way that only M&Ms can.”

As part of the promotional campaign, Mars released a Purple music video titled "I'm Just Gonna Be Me", with proceeds donated to the non-profit organization Sing for Hope per view. The company also announced an M&M'S FUNd with the goal of increasing the "sense of ownership" of 10 million people by 2025.

You may be interested in: top New York news, stories of our immigrants, and helpful tips about life in the Big Apple - read it all on ForumDaily New York.

The addition of purple candy comes after Mars redesigned their M&M characters in January. The company did this as part of its commitment to inclusion. This decision received mixed reviews.

Read also on ForumDaily:

Coffee, food, medical care: 10 goods and services that you can get for free in October

Florida man burns $10 million Frida Kahlo masterpiece for publicity: now he can be arrested

Kingdoms of Flowers and Beauty: 15 Best Botanical Gardens in the US

Miscellanea Positive M & Ms new color
Subscribe to ForumDaily on Google News

Do you want more important and interesting news about life in the USA and immigration to America? - support us donate! Also subscribe to our page Facebook. Choose the "Display Priority" option and read us first. Also, don't forget to subscribe to our РєР ° РЅР ° Р »РІ Telegram - there are many interesting things. And join thousands of readers ForumDaily Woman и ForumDaily New York - there you will find a lot of interesting and positive information. 

1161 requests in 1,877 seconds.