'We believe that people will return': how Ukrainians, who opened a beauty salon in the USA, save business during a pandemic
The Gbar beauty salon in Los Angeles was supposed to be the pride of two Kiev residents. However, the pandemic has made its own adjustments. As soon as the salon opened its doors, it had to stop working due to quarantine, writes “Voice of America".
The opening of a hairdresser and beauty salon in the prestigious Beverly Hills area looked like an American dream come true. Co-owners, Kiev residents Elena and Zhanna, bought the right to work in the famous franchising a year ago. After a long search for premises and repairs, the salon officially opened in March. However, a week later, the mayor announced the suspension of business due to a pandemic. In addition to the pandemic, business was threatened by looting during recent protests. Therefore, the salon was able to return to work only a few weeks ago.
“Even when we started working, there was no talk of any profit, we work to stay afloat, so that our masters have some kind of penny,” says Elena Galyuk, co-owner of the salon.
“After quarantine, many stopped going, many masters stopped working, because they learned to work at home, and clients began to come to their home,” says Zhanna Kotenko, co-owner of the salon.
The salon is losing both customers and craftsmen also because of the new rules that apply in the state of California. Based on the area of hairdressers, only three people can be inside at a time: one in the makeup section, one on the manicure and one on the haircut.
“Everyone must wear masks, and each master must disinfect surfaces after each client,” says Zhanna Kotenko, co-owner of the salon.
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But the salon lost the most due to rent. Despite the fact that the business did not work for 3 months, the owners were forced to pay the full amount - which is $9000 per month.
“Despite all our complaints and pleas, they have not yet reduced our rental rate,” adds Elena Galyuk, co-owner of the salon.
To save the business, they applied for government assistance programs. I managed to get two loans.
“Thanks to the state, they helped us - we received two loans, but this is not the money that will allow us to stay afloat,” says Zhanna Kotenko.
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Now Elena and Zhanna have taken on most of the responsibilities in the hairdressing salon. They say they are positive, they believe that people will still return to salons because they want quality services.
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