The US is introducing a rule that has long been in effect in post-Soviet countries: it will affect your leisure time
AMC, the largest movie theater chain in the US, will start selling tickets at various prices starting February 10. The new approach, called "Sightline at AMC," evaluates places in terms of how well they can see the screen, reports CBS.
In US cinemas, seats are not indicated on the ticket. And they all cost the same - you just buy a ticket and take any seat in the hall. AMC decided to change this approach.
“With Sightline at AMC, moviegoers now have the option to pay less or more for a movie ticket depending on seat selection,” AMC said in a February 6 statement.
On the subject: 2023 Oscar Nominees Announced: List Includes Two Films Related to Ukraine
The company will offer three levels of seats: inexpensive, standard and preferred. Seats that are less in demand, such as those in the front row of a cinema, will be discounted at the lowest price. Discounted seats are only available to members of AMC Stubs, the network's rewards club, which is free to join. Standard seats are the most common and will be available at regular ticket prices.
Preferred sightline seats will cost more, according to AMC. The company did not disclose how much the different seat levels will cost. Prices are already in effect in some cinemas and will be widely distributed by the end of the year.
Like the article? Support ForumDaily!(I.e.
AMC stated that the pricing structure is similar to other establishments' ticketing approaches. For example, in theaters and sports arenas, seats with better views are significantly more expensive than seats with poorer views.
"Sightline at AMC" aligns AMC's approach to seat pricing more closely with that of many other entertainment venues, offering experience-based pricing and another way for moviegoers to find value in movies, AMC Chief Marketing Officer Eliot Hamlish said in a statement. “While every seat at AMC provides an amazing movie viewing experience, we know that there are moviegoers who have a preference for their particular seat and others who have a preference for valuable movie viewing.”
Impact of the pandemic
AMC has been hit hard by the pandemic as its revenue has plummeted in 2020 and 2021. The company's shares are down 51% year-over-year, although its financials have bounced back last year. As moviegoers returned to theaters in 2022, AMC reported third-quarter revenue of $968,4 million in the fall, up from $763,2 million last year.
You may be interested in: top New York news, stories of our immigrants, and helpful tips about life in the Big Apple - read it all on ForumDaily New Y.
"We were encouraged that the industry's July box office was down just 12% from pre-pandemic July 2019, but we also predicted, quite correctly, that major films would be missed in August," AMC CEO Adam Aron told Wall analysts. Street in the November income statement.
However, AMC remained at a loss: its net loss for the quarter widened to $226,9 million from $224,2 million a year ago.
Read also on ForumDaily:
Both feet were amputated to the Russian Olympic champion in figure skating: it all started with pneumonia
In Moscow, a man tried to steal the body of Lenin from the Mausoleum
The world is constantly losing radioactive materials: you'd be surprised how often this happens
stdClass Object ([term_id] => 1 [name] => Miscellaneous [taxonomy] => category [slug] => no_theme)Miscellanea
stdClass Object ([term_id] => 1228 [name] => movie theater [taxonomy] => post_tag [slug] => kinoteatr)cinema
stdClass Object ( [term_id] => 13338 [name] => Leisure [taxonomy] => category [slug] => kultura-afisha )Leisure
stdClass Object ( [term_id] => 32469 [name] => ticket price [taxonomy] => post_tag [slug] => stoimost-bileta )ticket price
Do you want more important and interesting news about life in the USA and immigration to America? - support us donate! Also subscribe to our page Facebook. Choose the "Display Priority" option and read us first. Also, don't forget to subscribe to our РєР ° РЅР ° Р »РІ Telegram - there are many interesting things. And join thousands of readers ForumDaily Woman и ForumDaily New York - there you will find a lot of interesting and positive information.