In the United States opened a boutique where they sold cheap shoes under the guise of expensive. VIDEO

The company selling shoes Payless opened a fake store with fashionable shoes, where she sold ordinary couples under the guise of fashion. Sneakers and shoes for 20-40 dollars were ten times more expensive on the shelves - for 200-600 dollars.

Shot from Payless video

The store held a discovery party and earned more than 3 thousand dollars. The manual removed the reaction of buyers to ordinary shoes, exhibited at luxury prices. “I am willing to pay 400-500 dollars per pair. People will come up and ask: “Oh, where did you buy it?”, ”One of them said.

But Payless revealed a secret to customers - their reaction to the real price of “expensive shoes” will be used in commercials. The guide stated that they did not charge money for overpayment from customers.

Payless is a store that sells shoes at low prices and uses the slogan “Affordable Fashion” in advertising. He organized a campaign to show that an expensive thing does not mean the best.

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