US officially bans e-cigarettes and Juul cartridges

The Food and Drug Administration (FDA) has officially banned Juul e-cigarettes. Writes about it Independent.

Photo: Shutterstock

The FDA insisted that Juul should "stop selling and distributing its products" and noted that everything "currently on the market must be removed." The agency stressed that the banned products include the Juul device and four types of Juul pods: tobacco-flavored pods with 5,0% and 3,0% nicotine concentrations and menthol-flavored pods with 5,0% and 3,0% nicotine concentrations. .XNUMX%.

FDA Commissioner Robert Califf, MD, said "the actions taken are further progress in fulfilling the FDA's commitment to ensuring that all e-cigarettes and electronic nicotine delivery systems currently sold to consumers meet public health standards."

“The agency has allocated significant resources to review the products of companies that account for the majority of the US market. We understand that they make up a significant portion of the products available, and many of them have played a disproportionate role in the rise of vaping among young people,” said Kaliff.

A vaping company has requested permission to keep their tobacco and menthol flavored e-cigarettes on the US market.

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Juul was first scrutinized by the FDA four years ago when its products and marketing strategy caused a surge in vaping among minors.

Since then, the company has been trying to regain the trust of the authorities and the public. Juul limited its marketing efforts and stopped selling sweet and fruit flavored e-cigarettes in 2019.

The company's sales have declined significantly over the past few years.

The FDA has banned the sale of all sweet and fruit-flavored e-cigarette cartridges, while allowing competitors Juul Reynolds American and NJOY Holdings to continue selling their tobacco-flavored products.

Industry watchers were expecting Juul to make a similar decision.

Juul can appeal the FDA's decision, challenge the decision in court, or file a new, amended application to market its products.

The FDA said the administration of US President Joe Biden has announced plans for possible regulations to introduce "maximum levels of nicotine to reduce dependence on cigarettes and certain other tobacco products." The goal of the potential rule would be to reduce youth consumption, addiction and mortality."

According to the agency, "about 480 people die prematurely from smoking-related illnesses" every year.

Tobacco is "the leading cause of preventable disease and death" in the US and "costs nearly $300 billion a year in direct medical care," the FDA said.

The agency noted that "nicotine is not what makes cigarette smoking so toxic," but "it's an ingredient that makes it very difficult to quit."

“More than half of adult smokers make serious quit attempts every year (stop smoking for at least a day), but most of them fail,” the FDA said in a statement.

The agency said the new standard could make "products minimal or non-addictive."

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Kaliffa stated that "making cigarettes and other tobacco products that are minimally addictive or not addictive at all will help save lives."

The agency clarified that the 2018 document “projected that by 2100 a potential standard for nicotine products could result in more than 33 million people not becoming regular smokers, a smoking rate of only 1,4 percent, and eight million people there will be fewer deaths from smoking-related diseases.”

Joe Murillo, director of regulation at Juul Labs, said they "respectfully disagree with the FDA's findings and decision and continue to believe they have provided enough information and data based on high-quality research to address all concerns."

“Our filings, which we filed over two years ago, indicate that we have properly characterized the toxicological profile of Juul products, including comparisons to combustible cigarettes and other vape products. In our opinion, these data, along with the entire body of evidence, meet the standards established by law,” he said. “We intend to seek a delay and are exploring all of our options under FDA rules and the law, including appealing the decision and interacting with our regulator. We remain determined to do everything in our power to continue to serve America's millions of adult smokers who have successfully used our products to eliminate the combustible cigarettes that remain available on store shelves across the country."

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