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800 has millions of users on Instagram


At the event Advertising Week New York Vice President Global Marketing Solutions Instagram Carolyn Everson reported that over the month, the number of network users increased by 100 million. This means that the photo-sharing application has 800 million active users per month, compared to 700 million in April.

Of the 800 millions, 500 is a daily active user. It means that Instagram still ahead of rival Snap from the point of view of users based on the latest report. In August, the number of active users in Snap reached 173 million per day.

As a result, Instagram further strengthens Facebook - as one of the most dominant companies in online advertising, posing a problem for outsiders. Time spent watching video in Instagram, grew by more than 80% year on year. Besides, in Instagram 4 is played back times more videos every day compared to last year.

Carolyn Everson also reported that since March, the company has doubled the number of advertisers on its platform, increasing their base to 2 millions.

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