Three Black Fridays: Walmart announces large-scale sales dates - ForumDaily
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Three Black Fridays: Walmart Announces Big Sale Dates

Walmart has divided its Black Friday sales into 3 separate events that will start online and continue in stores, writes CNBC.

Photo: Shutterstock

For shoppers who can't let go of Black Friday traditions, Walmart said it still plans to hold in-store events with deep discounts.

Holidays sales will be accompanied by pandemic-related precautions. Shops will open at 5 am local time. Buyers must line up before entering. Stores will limit the number of people inside. Staff will distribute disinfected shopping carts.

Walmart plans to take action to discourage the crowds and encourage some shoppers to turn to online retailers for discounts. The company said it will split Black Friday into three different sales events that will take place on a rotating basis throughout November. Each will launch on its own website and hit stores in a few days.

Shoppers can also pick up purchases outside the store without going inside.

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Scott McCall, executive vice president and chief merchandising officer for Walmart US, said the company wants to deliver products at low prices, convenience and safety - no matter how customers choose to shop.

  • Walmart's first Black Friday event kicks off online on November 4 and in stores on November 7, and will include sales on toys, electronics and home goods.
  • The second event, dedicated to electronics such as TVs, smartphones, computers and tablets, along with some products from other categories, will kick off online on November 11 and in stores on November 14.
  • The third event will begin online on November 25th and in stores on November 27th - the same day as regular Black Friday. It will feature a range of products from electronics and toys to clothing and seasonal decor.

Retailers are wary of holiday sales forecasts as they try to predict shoppers' appetite for celebrating the season and exchanging gifts during the global crisis and recession. The National Retail Federation, which usually releases its forecast in early October, has not yet done so.

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Consulting firms Deloitte and Accenture shared mixed forecasts for how the typically busy shopping period might pan out. Deloitte predicted holiday retail sales would increase between 1% and 1,5%, but said that would depend on how much wealthy Americans fork out and how much low-income families pull back from shopping. Shoppers surveyed by Accenture, however, said they planned to spend about $540 on average—almost $100 less than last year.

Major retailers including Walmart, Target and Best Buy have tried to encourage shoppers to start shopping earlier than usual during the holidays by opening sales in October. Walmart kicked off sales on Sunday, October 11th, just days before Amazon Prime Day kicked off on Tuesday, October 13th. The Walmart event runs until Thursday, October 15th.

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