Three Black Fridays: Walmart Announces Big Sale Dates
Walmart has split Black Friday sales into 3 separate events that will start online and continue in stores. CNBC.
For shoppers on the Black Friday tradition, Walmart said they still plan to host large discount events in stores.
Holidays sales will be accompanied by pandemic-related precautions. Shops will open at 5 am local time. Buyers must line up before entering. Stores will limit the number of people inside. Staff will distribute disinfected shopping carts.
Walmart plans to take action to scare off the crowd and nudge some shoppers to seek discounts at online stores. The company said it will split Black Friday into three different sales events that will take place in turns throughout November. Each of them will start on their own site and hit stores in a few days.
Shoppers can also pick up purchases outside the store without going inside.
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Scott McCall, executive vice president and chief merchandiser at Walmart US, said the company wants to deliver goods at low prices, conveniently and safely - no matter how shoppers choose to shop.
- Walmart's first Black Friday event kicks off online on November 4 and in stores on November 7, and will include sales of toys, electronics and home furnishings.
- The second event, dedicated to electronics such as TVs, smartphones, computers and tablets, along with some products from other categories, will kick off online on November 11 and in stores on November 14.
- The third event will kick off online on November 25, and in stores on November 27, the same day as the regular Black Friday. It will showcase a range of goods from electronics and toys to clothing and seasonal decor.
Retailers are wary of holiday sales forecasts as they try to predict shoppers' appetite for celebrating the season and exchanging gifts during the global crisis and recession. The National Retail Federation, which usually releases its forecast in early October, has not yet done so.
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Consulting firms Deloitte and Accenture have shared mixed predictions about how the typically busy buying period might turn out. Deloitte predicted that holiday retail sales would rise from 1% to 1,5%, but said that would depend on how rich Americans shell out and how much lower-income households are reluctant to shop. Shoppers surveyed by Accenture, however, said they plan to spend an average of about $ 540 - nearly $ 100 less than last year.
Major retailers including Walmart, Target and Best Buy have tried to encourage shoppers to start shopping earlier than usual during the holidays by opening sales in October. Walmart kicked off sales on Sunday, October 11th, just days before Amazon Prime Day kicked off on Tuesday, October 13th. The Walmart event runs until Thursday, October 15th.
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