TikTok will open 1000 restaurants in different US cities: they will cook according to the recipes of social network users - ForumDaily
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TikTok will open 1000 restaurants in different cities of the USA: they will cook according to the recipes of users of the social network

TikTok is gearing up to launch a new service that will turn its viral food videos into meals you can actually order and enjoy. TechCrunch.

Photo: Shutterstock

The app is partnering with Virtual Dining Concepts and Grubhub to launch TikTok Kitchen restaurants next year with delivery across the US.

The restaurant menus will be based on the most popular viral food posts on TikTok, which people can then deliver to their door via Grubhub.

TikTok plans to launch about 300 locations that will begin delivering food in March, and plans to open more than 1000 restaurants by the end of next year.

The initial menu will include TikTok's best viral dishes like baked feta, burger soup, corn ribs, and pasta chips.

In particular, baked feta gained incredible popularity in 2021 as Google revealed it was the most searched dish of the year after it gained massive popularity on TikTok.

In the future, the menu of the establishments will be supplemented with new dishes on a quarterly basis.

It is unknown if TikTok will want to make some popular dishes like baked feta pasta regular offerings on the menu.

TikTok has confirmed that creators will benefit from their menu items and will be prominent throughout the partnership.

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“Proceeds from sales of TikTok Kitchen will go towards both supporting the creators who inspired this menu item and encouraging and helping others express themselves on the platform, in keeping with TikTok's mission to inspire creativity and bring joy to its users,” TikTok said.

However, the company clarified that this was more of a TikTok food delivery campaign to fans, rather than an attempt by TikTok to go into the restaurant business.

This means that the company views it more as a marketing effort than a long-term business.

TikTok did not say how long this "campaign" would run, nor did it provide other details about the ordering process or how menu items would be selected and updated.

Founded in 2018, Virtual Dining Concepts operates several delivery-only ghost restaurants and has partnered with many famous people, including YouTube celebrity MrBeast (who has his own virtual restaurant business MrBeast Burger), Guy Fieri, Steve Harvey. Mariah Carey, Taiga and others.
The company also has a partnership with Barstool Sports.

Virtual Dining Concepts raised $ 20 million in Series A in October, saying it plans to use the investment to fund additional technology, improve corporate infrastructure, and provide additional marketing and customer support.

TikTok is widely known for popular nutritional trends and is home to a host of viral recipes that are frequently posted on other social media platforms such as Twitter, Instagram, and Facebook.

You may be interested in: top New York news, stories of our immigrants and helpful tips about life in the Big Apple - read it all on ForumDaily New York.

The latest partnership with a short video app indicates that the company wants to take advantage of this popularity to raise the profile of its brand and those of its creators who are fueling food content in its app.

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In the U.S. TikTok food order viral recipes
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