This has not happened before: for which the Americans spent a record $ 9,4 billion on Cyber ​​Monday

U.S. buyers spent 12 million dollars a minute on Cyber ​​Monday’s busiest hours.

Фото: Depositphotos

In 2019, sales on Cyber ​​Monday grew to a record level, easily surpassing the results of last year - this day turned out to be the largest day of online shopping in the history of online shopping in the United States, writes Fox Business.

According to Adobe Analytics, by the end of Cyber ​​Monday sales increased to 9,4 billion dollars, having increased by 19,7% compared to the previous year and exceeding last year’s record of 8 billion dollars.

“Consumers set new records for both standard and smartphone purchases,” said Taylor Schreiner, principal analyst and head of Adobe Digital Insights.

Smartphones were the device of choice for a record $3,1 billion in mobile transactions, the highest amount ever calculated.

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“The coming days will tell whether retailers will extend their holiday sales due to the short remaining shopping season before Christmas,” Schreiner said. “However, companies that offer fast service options, such as free one-day delivery or buy in store, will be in an advantageous position.”

During what Adobe called "retail golden hours"—the four hours between 22 p.m. and 00 a.m. ET—consumers made 2% of all Cyber ​​Monday revenue ($00 billion) by clicking "Order" before time runs out.

During peak hours between 23: 00 hours and before 00: 00 Eastern time, consumers spent an average of 12 million dollars every minute.

Amazon announced Tuesday that Cyber ​​Monday was a record shopping day in the company's history, based on the number of items ordered worldwide. Data from Adobe indicates that both large and small retailers have benefited greatly from consumer attention. Large retailers, who earn more than 1 billion dollars in annual revenue, saw sales increase by more than 540%, their smaller colleagues who earn more than 50 million dollars increase sales by 337%.

“Retailers opened sales earlier to fit into the shorter shopping season while continuing to drive promotion of major brand days, including Black Friday and Cyber ​​Monday,” said John Copeland, head of marketing and consumer insights at Adobe. “Consumers took advantage of the deals and increased spending, especially with smartphone orders, which saw increased activity on days when there was snow or rain.”

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Top-selling items on Cyber ​​Monday include toys from the popular movie Frozen 2, LOL Surprise Dolls, video games Madden 20 and Star Wars: Jedi Fallen Order, Nintendo Switch, VR devices, Samsung TVs and laptops Apple

“The rise in online sales on Cyber ​​Monday shows that consumers have plenty of momentum to continue economic growth. Every year, shoppers go online more and more to search for products,” said Kelvin Schnure, senior economist at Nareit.

The holiday shopping season, which began on November 1, has so far raised a record $ 81,5 billion against the $ 71,5 billion spent over the same period last year.

“These changes in consumer spending patterns also highlight the importance of physical store location. Many shoppers this year are picking up their online purchases from a local store (Buy Online, Pickup In Store or BOPIS, also known as buy and collect). Once they get to the store, three-quarters or more of online shoppers buy additional items,” Schnure said.

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