A successful company name is the most important success factor. In order for people to remember the brand and begin to recognize it, the company needs an effective, succinct, bright name that will cause a strong association with the brand and products, easily come to mind and simply sound pleasant. Edition…
The American company SpaceX (Space Exploration Technologies Corp.) filed a lawsuit against the Ukrainian company Starlink LLC and Ukrpatent. The case was opened on October 24, Dev reports. SpaceX wants to prematurely terminate the Starlink trademark. What is known It turned out that the Ukrainian brand of the same name...
Ukrainian upcycle brand non.Lbs presented its first clothing collection Let's Be Slow, the main material of which was American bags from the 1950s-1960s. The publication Bzh.Life told more about this. The mission of the brand is to show that it is possible to create clothes without overloading the planet with waste. The collection features…
Advertising agency Wieden + Kennedy São Paulo has released an “endless” ad for Old Spice deodorant on its YouTube channel. It plays on the duration of the new technology scent. The plot of the commercial consists of episodes that endlessly flow into each other, in which the phrase “amazing ...
Costco will have to fork out at least $ 5,5 million for Tiffany & Co. after nearly 2500 wedding rings emblazoned with the famous jewelry brand have been sold. The amount represents Costco's profit from the sale of the rings. The federal jury will continue to deliberate on ...
Nathan Schwartz is the inventor of a revolutionary technology for making waterproof shoes, the founder of the famous American brand and shoe empire Timberland. His story was told by the Russian-American Heritage Museum project. Nathan Schwartz was born in 1902 in Odessa, Ukraine, then part of the Russian Empire, in a poor…
American billionaire Douglas Tompkins died from hypothermia in Chile. The co-founder of clothing brands North Face and Esprit found himself in the water after his kayak capsized. Five people who were with Tompkins were also injured. The 72-year-old businessman was taken to the hospital by helicopter, but ...
Former head of Yukos Oil Company Mikhail Khodorkovsky has patented his surname. Applications for registration in Russia and a number of other countries of the world, according to the publication, were submitted by the British company MBK IP UK Limited, associated with Mikhail Khodorkovsky. According to Kommersant newspaper sources in legal circles, Rospatent has registered the trademarks KHODORKOVSKY and KHODORKOVSKY. Russian-speaking…
The show of the collection of the French brand Givenchy at New York Fashion Week will be available to the general public for the first time, WWD reports. The publication notes that the event will be able to visit several hundred "ordinary people", as well as students from local fashion schools. Previously, the show could ...
In the ranking of the best whiskey brands, compiled by a division of Merrill Lynch, the largest financial holding Bank of America, Johnnie Walker is in the lead. The whiskey brand, which is owned by alcohol giant Diageo, had retail sales of $ 5,3 billion in 2014. The second position in the rating is occupied by ...