Starbucks will start selling olive oil-flavored coffee in the US

Forget chocolate dusting and vanilla syrup, now Starbucks wants to tempt you with olive oil coffee. A range of Oleato drinks, each containing Partanna extra virgin olive oil, are already on sale in Italy. It will be available in the US this spring. The Guardian.

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There are five drink options, including an oat milk latte and a cortado. Moreover, Starbucks claims to be inspired by the Italian custom of eating a spoonful of olive oil every day.

Howard Schultz, the man who turned Starbucks from a regional chain to a global company and is stepping down as interim chief executive next month, said the idea for coffee with olive oil came from a trip to Sicily last year.

“I was absolutely blown away by the unique flavor and texture that came out when Partanna Extra Virgin Olive Oil was added to Starbucks coffee,” Schultz said. “In both hot and cold coffee drinks, it provided an unexpected, velvety, buttery flavor that enhanced the properties of the coffee.”

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“Now there will be people who will wonder: “Olive oil in coffee?” But the proof is in the cup. In more than 40 years, I can't remember a time when I was more excited, more excited about what Starbucks pride, quality, passion, heritage and craftsmanship demonstrates,” he said.

Amy Dilger, the chief beverage designer at Starbucks who turned her idea into a drink line, drew inspiration from Greek yogurt with a dash of olive oil and olive oil and sea salt ice cream. She said that brewing extra virgin olive oil by steaming or churning it with oat milk creates a "luxurious textural experience similar to whole milk."

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Starbucks' decision comes after olive oil-based drink trends hit the video-sharing platform TikTok last year, with fans claiming the drinks have anti-inflammatory properties.

The launch of the innovative coffee, which blends two Italian classics, comes after some people in Italy called for a boycott of Starbucks when the company announced plans to open its first store in the country in 2018. “We don’t come to teach Italians how to make coffee. We come here with humility and respect to show what we have learned,” Schultz said at the time.

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