Old Spice has created an endless commercial, he is already in the Guinness Book of Records. VIDEO - ForumDaily
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Old Spice has created an endless commercial, he is already in the Guinness Book of Records. VIDEO

Advertising agency Wieden + Kennedy São Paulo presented on its YouTube channel an “endless” commercial for Old Spice deodorant. It plays up the duration of the smell of new technology.

Photo: YouTube frame / Wieden Kennedy SP

The plot of the TV commercial consists of episodes that go endlessly into each other, in which the phrase “amazing smell forever,” repeats. Lenta.ru. Heroes of the video periodically speak Spanish, because the campaign is adapted for residents of Latin America. In some fragments of advertising there are aliens, artists, the face of the Terry Crews brand (Terry Crews) and its smaller version.

Old Spice also launched brokerwhere ads can be viewed forever.

Old Spice's “Infinite” ad was shown on Woohoo for 14 hours, it became the longest advertising campaign in television history, hitting the guinness book of records, reports The Drum.

Earlier in January, 2014, Old Spice, advertised a new deodorant on “fake” web sites with non-existent products. In viral advertising campaign American actor Isaiah Mustafa, who gained fame through previous brand campaigns, took part.

TechCrunch managed to find a total of nine resources launched by Old Spice on the Web. Each of them offers users to buy a "unique product." So, one of the sites sells slimming men's T-shirts that turn a sagging stomach into pumped muscles. Another resource is advertising "pure gold Bluetooth headsets." Another site offers to buy a "machine for inflating the muscles of the neck." Most sites have already been deleted.

Getting to one of these pages, the user in a few seconds is automatically redirected to the commercial recorded by Old Spice. In the video, Isaiah Mustafa is trying to shame a person who has come to the site for “trying to deceive himself and buy this incredible product”. A separate video was recorded for each site, but all of them end in a call to “learn how to make adult decisions and buy a new Old Spice deodorant”.

Old Spice often experiments with viral advertising on the Internet. Earlier (also with the participation of Isaiah Mustafa), the company recorded a series of YouTube videos that became popular among Web users and even won an award at the Cannes ad festival in 2010.

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