The largest men's fabric store in the US: how a descendant of an immigrant from Russia achieved success in New York - ForumDaily
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The largest men's fabric store in the United States: as a descendant of an immigrant from Russia, succeeded in New York

The Beckenstein store offers a huge selection of fabrics. Politicians, famous boxers, mafiosi and presidents shop here. Also, one of the best tailors in New York comes from Kiev. About how the descendant of an immigrant from Russia was able to continue and bring to the new level of business ancestors, the video says "Present tense".

Фото: Depositphotos

American Jonathan Boyarsky is a descendant of immigrants and Russia, from whom he inherited a unique business. Today, Beckenstein at the Garment District in Manhattan is the largest men's fabric store in all of America. But it was not always so.

How it all began

Four generations ago, an immigrant from Russia, Samuel Beckenstein, traded on the streets of New York. He walked with a cart full of fabrics, and tried to sell as much as possible in order to feed his family.

Then things started to improve and in 1919 he took out a loan for a small fabric store. “He named the store after himself - Beckenstin, and as an experienced captain, he led it through the storm of the Great Depression, and not just without losses, but marked the beginning of a great voyage,” the video says.

At that time, many people did not have enough money for new outfits, so they went to the Beckinstin store to sew new trousers under still suitable old jackets.

Then his store was so popular that there was even a song about him that Barbara Streisand later turned into a hit. “Sam, you sewed too long pants,” sang in that song.

The largest men's fabric store in the USA

Today, Beckenstein is the largest men's fabric store in America.

Two words were even added to its name: king of fabrics (Fabric Czar), which reflects reality. There is such a huge selection of fabrics here that they no longer try to count their names. It sells thousands of shades of white cotton alone, 500 thousand types of shirting material, hundreds of thousands of fabrics for suits and coats. Therefore, it is no wonder that getting lost in the ranks of this store is as easy as shelling pears.

When control passed into John’s hands, the old-fashioned store became synonymous with not only the most sophisticated, but also the most expensive. Here you can order the rarest fabrics at the price of precious jewelry, and the softest cashmere in the world from the wool of Peruvian vicuna.

Celebrities at Beckenstein

Фото: Depositphotos

Many celebrities love to order fabrics at the Beckinstin store. For example, the Sultan of Brunei buys dark matter here with platinum thread or 22 carat gold.

Many customers are attracted by the opportunity to order fabric with individual stripes. The text for this strip is chosen by the client at his own discretion; it can be: name, initials, interesting sayings, etc. “You will be the only one in the world who will have a suit with such stripes,” the store noted. Among the clients who ordered such fabrics is a famous boxer, whose name the store does not disclose. He chose profanity in the form of the F word for the fabric, Beckenstein said.

Read more at ForumDaily New York.

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