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Russians who won a 'lifetime' free pizza are obliged to pay taxes on the prize

The Russian representative office of Domino's Pizza demanded that the participants of the action pay a pizza tax, which, according to the terms of the competition, they should receive for free, writes RTVi.

Фото: Depositphotos

In September, Domino's Pizza chain announced the start of the campaign # dominos forever. According to the rules, anyone who makes a tattoo on the exposed parts of his body with the logo of the restaurant and puts her photo on the social network will receive a certificate for life-long receipt of free pizza. Summing up the results of the Domino's contest was promised at the end of October. But already on September 3, the company began to change the rules of the game: now only the first 500 people could become winners. Later they reduced this number - only the first 350 could get pizza. In addition, a limit was also imposed on the number of pizzas - total 100 pieces per year for 100 years. In this case, participants will have to come annually to the office of the company and report on whether they have removed the tattoo.

According to the Daily Storm, the winners of the # Dominosnavkaz stock campaign since the beginning of 2019 have begun receiving notifications on personal income tax claims. It turned out that free pizza participants relied as income in kind. Domino's themselves acted as a tax agent who is supposed to withhold taxes from this “income”. According to the source of the publication, the amount for tax was about four thousand rubles (60 dollars) per year.

The first contracts with the winners were concluded in September, but by December Domino's decided to change the technical platform, which is why the winners had to re-register the contract in a short time. If someone did not have time, his promotional code automatically burned.

To journalists got a copy of the contract with all the conditions. One of them was the duty to visit Domino's restaurants at least 30 once a year. Each time the winners should keep checks for reporting. In addition, they had to leave praise on the Internet.

The press service of Domino's explained that tax liabilities are provided for by the Russian tax code. The company noted that the authors of the action specifically set the minimum cost per pizza in 150 rubles (2,3 dollars) to minimize the costs of the winners. The remaining conditions of the pizzeria left no comments.

Photo: Instagram screenshot

Photo: Instagram screenshot

Photo: Instagram screenshot

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