Russian online cinema has become available on a popular console

This is the first licensed Russian VOD service appeared on Roku.

Photo: ivi.ru

At the end of November, the application of the largest Russian VOD service on Roku took place. This is the first online cinema in the history of the console in Russian, which has become available in the application for all users in the USA, Canada and the UK. All users will have full access to the online cinema catalog, which includes more than 35 thousands of content items in Russian, with the best movies, TV shows, cartoons, TV shows, documentaries, etc.

“It’s important to be where our audience is. The Roku set-top box is one of the first OTT services to develop in the US market for more than 15 years, and by 2018 had a market share of 37% - which is higher than Apple and Amazon Fire combined. Today it is the market leader in the USA and the release of our application there is an important step in terms of business and opportunities for Russian-speaking users. At the same time, the ivi channel on the set-top box is fully licensed, which means it is integrated into the ecosystem as correctly as possible, through which it is convenient to immediately make payments without performing additional actions. We are glad that we were the first of the licensed VOD services in Russian to make such integration,” says Alexander Prazdnikov, head of international development of the ivi online cinema.

Over the years of its existence, the Roku prefix does not lose its popularity, constantly developing services, opportunities for users, expanding channels and applications within the system (there are more than 4000 in total). The service gained special and traditional popularity in the USA, where more than 22 millions of people use it.

Finding the ivi application is easy - just enter the name in the search bar, and then connect in two clicks through the Roku online system, just like on iOS. “In addition to the movie catalog, Roku users receive a free trial period for 30 days, gifts every week, as well as the ability to watch ivi with one subscription on 5 different devices, including outside the set-top box, on Smart TV, iOS, Android applications, and other modern devices. And if the user already has an ivi subscription, then they just need to log into their account on the set-top box,” comments Alexander Prazdnikov.

The cost of the Roku console starts from 29,99 dollars, the cost of an ivi subscription is 5,99 dollars. In addition to ivi, applications such as Google Play, YouTube, Netflix, Hulu and other world-famous VOD services are available on the platform. Thanks to this integration, Russian cinema will become more accessible - now every Roku user will be able to enjoy a huge variety of content, including in Russian.

Background

About Us therein:

therein - Russia's largest online cinema, the total audience of which exceeds 48 million unique visitors per month. The service provides completely legal content available in more than 180 countries of the world. The ivi presents an extensive catalog of movies, cartoons and TV shows from the best Russian filmmakers, available for viewing on modern devices - Apple TV, Android TV, Smart TV, web TV, applications on Android, iOS, gaming consoles. In 2017, ivi signed exclusive partnership agreements with well-known Russian TV channels - First Channel, CTC, Russia, TVC, according to which popular channel content is available on ivi. The movie library of the online cinema in the world is more than 35 thousand content units, including in HD and Full HD quality. The service is available by subscription, with the ability to quickly turn off at any time.

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