Psychological effect: how and why a car accident in the USA turned into a car crash

In Russian there is a term "accident". This term is translated into English as “car accident”, but in the USA instead of “car accident” it is officially customary to use “car crash”, which translates into Russian as “car accident” and this is not accidental, reports Autoinfo.

Photo: Shutterstock

The initiative to replace "car accident" with "car crash" belongs to Dr. Ricardo Martinez.

Between 1994 and 1999 he worked as an administrator for the US National Highway Traffic Safety Administration, also known as NHTSA (National Highway Traffic Safety Administration). So, in the phrase “car accident”, Dr. Ricardo Martinez did not like the word “accident”, which literally means “accident” in Russian.

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According to Dr. Ricardo Martinez, calling a traffic accident an accident was fundamentally wrong, since an accident is something that could not be avoided. Therefore, the road users guilty of the road traffic accident on a subconscious level did not realize their guilt and perceived what happened not as a result of their rash actions, but as an accident, that is, inevitability.

This was the reason for using the term “car crash” instead of “car accident” in the USA. Surprisingly, this seemingly simple change in the rules has significantly reduced the number of traffic accidents on America's roads. It is noteworthy that initially many did not support the initiative of Dr. Ricardo Martinez, but in the end he still managed to convince the NHTSA leadership to make the change he proposed.

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