It tastes like a real one: why does the American fast food network make carrots from meat? - ForumDaily
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It tastes like a real one: why does an American fast food network make carrots from meat

American fast food chain Arby's has created carrots from turkey meat. This “vegetable” tastes almost like the real thing and looks very similar, writes Insider.

Screenshot from YouTube / Meredith Cash video

This idea was a response to this season’s meat substitute trend, when many restaurants create meat from plant-based products. Arby's called their new product Marrot, combining the words meat and carrots. And the meat-based carrots themselves not only taste like a vegetable, but also have great nutritional value, including the high levels of vitamin A that carrots are famous for.

According to Neville Crow (Arby's head chef) and his sous-chef Thomas Kippelen, a portion of Marrot boasts more than 30 grams of protein and more than 70% of the recommended daily intake of vitamin A.

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The turkey-based “vegetable” has a sweet maple flavor with a distinct herbal aroma. The only significant difference between Marrot and traditional carrots is the crunch, which the chefs were unable to convey. Instead, when you eat the Marrot, you'll hear a different sound—the crunch of the glazed coating against the tender interior of a well-cooked turkey breast.

Screenshot from YouTube / Meredith Cash video

“Making this carrot reflects the essence of our brand,” says Crow. “We will never, under any circumstances, make substitutes for real meat in the menu.”

While other brands are using vegan "meat", working with companies such as Impossible Foods, Arby's has promised never to offer visitors any substitute for real meat under any circumstances.

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Arby's also stated that they are not interested in working with Impossible Foods, and the likelihood that in the future the company will use meat substitutes is absolutely zero.

And now, after Arby's created Marrot, the brand seems to be moving in the opposite direction from many of its competitors.

Crowe said the "meat carrots" were designed to be easily prepared at home or on a commercial scale. He also added that he would be happy to see Marrot become a new culinary line and Arby's "meaty veggies" become a franchise across the country.

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