Manipulation and waste: why discount coupons don't help you save money
Discount coupons are synonymous with saving money. The mere mention of a modest lifestyle recalls the long hours spent cutting coupons from numerous newspapers in order to save money on purchases. Money Talks News.
But what if you give up coupons? Surprisingly, you can save on a wide variety of products just as noticeably, eat healthier foods and make purchases easily without being tied to product groups and individual products for which the coupon offers a discount. Here are the reasons why many Americans no longer use coupons.
1. Low Effort / Benefit Ratio
In exchange for a little savings, traditional coupons are demanding. By the time you buy the newspaper, cut out new coupons, organize them, track expiration dates, and find stores that accept them, you might feel like you could just give out the product for free as a reward for all that effort.
2. Coupons manipulate our choices
It's no secret that manufacturers and retailers want us to use coupons for one reason only: to introduce us to products we don't normally buy. Further, they expect that demand will remain, and the price may gradually increase. Most coupons are distractions that add new spending.
3. Coupons distract us from the best deals
In practice, it is easier and more profitable to simply buy goods from familiar brands, find out which universal products to buy, or wait for sales in a store. Store brands usually offer better deals than coupons - and without the hassle. Try comparing unit prices. You will forever give up cutting coupons.
On the subject: Best Low Cost Products to Buy at Costco
4. Coupons promote prepackaged and processed foods
Coupons are often sold for more expensive and less useful semi-finished products, refined, pre-packaged and processed foods in every possible way. Looking for coupons for fresh produce like broccoli or apples? If they exist, they are as rare as coupons with no expiration date.
5. Coupons encourage you to buy more
To take advantage of the savings, coupons often require you to buy more than one item (for example, “$ 1 for any three items”). This may be good for foods you know and love, but it is risky otherwise. Think about whether you will save by buying more than you really need? Especially if you don't like them very much, although they are on sale at a discount.
6. Coupons increase brand loyalty
Part of the purpose of coupons is to establish a buying pattern and build brand loyalty. When it comes to shopping, a little scam can be very helpful. Blindly adhering to one brand of yogurt, spaghetti sauce, or toothpaste means you are probably missing out on better deals or foods that you enjoy better. Brand loyalty can speed up the buying process, but that's where the benefits end.
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7. Coupons cost money
Don't assume that those “free” coupons you get with your grocery check are actually free. Most are created through elaborate loyalty programs that track dozens of data points, such as what time of day you shop, how much you spend on average, what in-store services you use, and whether you have kids.
Many shops sell your information at high margins. In exchange for these discounts, you transfer most of your sensitive information.
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