Personal experience: a startup on cow dung - ForumDaily
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Personal experience: a startup on cow dung

One of the tips “sank into the soul” to me: if you want to remove negative energy from your home, wash the floor with the addition of cow manure. Photos from the personal archive

One of the tips “sank into the soul” to me: if you want to remove negative energy from your home, wash the floor with the addition of cow manure. Photos from the personal archive

I make and sell lucky powder for the residents of megalopolises. Sounds weird? Then I will tell my story from the very beginning.

About 8 years ago, after listening to enough audio lectures, I began to practice fashionable and healthy yoga. I gave up alcohol and tried to wish everyone happiness - even when I was not in the mood. One of the tips that stuck with me was: if you want to remove negative energy from your home, wash the floor with cow dung. It turns out that for thousands of years, to this day, they have been washing the floors in Indian temples. I decided to try it on myself.

There was no question of where to get a cow - a friend just kept a cow on her farm outside the city. My doubts that the room would stink after such a procedure were a little disturbing, but curiosity got the better of me. The friends I told about this reacted the same way: they were surprised, laughed, but asked to try it. This is how the business idea was born.

Let there be Gavi

First of all, I came up with the name of the brand. I called the floor cleaner “Gavi”: the Sanskrit dictionary translates the word gavi as “from a cow”. By the way, after a few years, the word “gavi” in the yogi forums became a household word - people who are looking for where to buy dry dung call it “gavi”.

Having come up with a name, I, according to all the rules of a startup, bought the appropriate domain and went in search of the right cows. I toured the 4 farm to find out how animals are kept. Ideally, according to the knowledge that has settled in my head, cows should live a happy life - eat natural food, not chemistry and graze on green grass. As a result, I stopped at the farm where 30 cows live, and all of them have eco-certificates. The owners of the farm took my idea with curiosity, we concluded an agreement on the supply of raw materials and began to experiment - how best to dry the manure so that it does not stink and has been stored for years.

Dung on science

I took the science of making floor cleaning powder more seriously. It’s one thing to dry manure for cleaning the floors of a couple of houses, and quite another to put everything on stream.

To begin with, I read that you need to catch the right manure. Because the pure product should not touch the ground. And this is true - after all, the cow’s milk from the udder goes directly into the milking machine or into a bucket. So here too - according to experts, cow dung that has reached the ground is already the wrong raw material and is not suitable for powder. Because as soon as the waste product of an animal hits the ground, it is only suitable as fertilizer for the garden. Like an obedient student, I collected fresh manure on the fly - around 10 am, fresh hay was brought to the cows in the barn. They began to eat together and the metabolic process began. I jumped from cow to cow with a plastic bag and caught fresh mullein.

The second stage of production is drying. At first (that's what it means to not teach physics at school!) I tried to dry the manure in a washing machine in the "centrifuge" mode. It seemed to me that all the moisture should come out of the cakes, and stay something pure. As a result, you know, I had to just turn on the “rinse” mode several times. Then I began to dry the manure in my electric oven in the kitchen. The first hour the smell was indescribable and only the belief that the startup should be successful, gave me the strength to endure and wait for a dry result.

In the end, hours through 5, I received the first correct raw materials. Then an old Soviet coffee grinder came to the rescue. The resulting powder did not stink, but smelled like autumn dry grass, a stable and a village. And what else is needed for a resident tired of the metropolis?

By the new 2009, I had on my 200 hands packs of Gavi powder, which I began to wear at yoga studios and Ayurvedic, esoteric shops. To my surprise, almost everywhere, cow dung powder was favorably received and sold.

In January, they called from the shops and said that almost everything was sold out and asked to bring more. After that, I ordered 2 000 tags at the print shop. And so my hobby turned into a small matter.

Photos from personal archive

According to the knowledge that has settled in my head, cows should live a happy life - eat natural food, not chemistry, and graze on green grass. Photos from the personal archive

Like a grandmother in a village

The most pleasant (except for receiving the money earned) was to hear feedback from those who washed the floor with a solution with Gavi. Someone recalled that in childhood the grandmother in the village also cleaned the floor with dry manure and told how in old times people were treated for pneumonia: they put manure on his chest and he healed a person, or dripped a little into hot milk in case of bronchitis.

Of course, there were also those who frowned in disgust when reading on the packaging about the composition of the product (100% manure). But I don’t argue with those who reject the idea that cow powder is useful: we are second and third generation city dwellers. This means that we no longer know much about the life of our great-grandmothers and great-grandfathers in the villages.

The press made a little bit of hype around Gavi: it's something new and original. Journalists from three programs came to visit Gavidel's farm, articles about Gavi were written in business newspapers and glossy magazines, on websites and in blogs. I admit, it was very nice - even if the audience and readers were skeptical of my powder, then at least they were having fun. This is how Gavi carried positively to the masses even without washing floors.

The biggest compliment to my Gavi activity was the recall of a famous American astrologer. Marianna Polonskywhich in their home care lectures mentions cleaning with gavi.

Over time, I decided to try to produce other products based on cow dung. It was incense, which is natural: in India, for example, it is from such a powder that incense sticks are made. Only there add oil for juicy sweet smells.

But I decided to make fireballs without any additives. The result was the “Smell of Power” - the smell of burnt old grass (and manure is fermented grass) and a fire. An excellent cleaning product for rooms where there is a lot of smoking and drinking, where ventilation is necessary, and where there are musty odors. “The smell of power” drives away blues and depression. Men loved the balls more, women loved the floor cleaning powder, and my goods flew out of store across America, and then to Australia, South Korea, Japan, Canada, Russia, Latvia, Lithuania, Estonia, Germany, Sweden, Great Britain, Norway, Italy and other countries.

See also:

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