Lenovo, Samsung, Maybelline: how a Ukrainian woman in California creates ads for famous brands - ForumDaily
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Lenovo, Samsung, Maybelline: how a Ukrainian woman in California creates advertising for famous brands

Leave a successful career in your homeland - and start right from scratch in the land of your dreams. A step that not many decide to take. So, however, did the Ukrainian TV presenter and producer Ekaterina Kostyukova, reports Voice of America.

Photo: Shutterstock

In the USA, she was in for a lot of development, she found her own niche and is now developing a professional career. Which one, and what did you have to sacrifice?

Famous technologies from Lenovo and Samsung, innovative startups, beauty products from Maybelline and dozens of other famous brands - they are united by the fact that advertising for them is shot by a production company from San Francisco “Feel Good Video”, led by Ukrainian Katya Kostyukova.

Katya lives in a small town near San Francisco. From the windows of her house, far from civilization, the Pacific Ocean is visible. Katya lives with her husband, newborn daughter and four-legged Mountain Dog.

In addition to household chores, repairs, childcare, she runs a company that produces video products.

“Someone will be asleep, and I’ll just wake up earlier so I can do a little more. And this “working culture” helps me a lot here,” says Katya.

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And it all started with the fact that she, already a famous producer and director in Ukraine, one of the authors of the show “The Bachelor,” decided to take on a new challenge and move to America.

True, in the land of dreams, the star of Ukrainian television was in for a lot of disappointments.

“I tried to get a job as a television producer, but I encountered a lot of difficulties,” says Katya.

After a large number of rejections, she decided to be creative about her future and go beyond her own boundaries. She moved to Silicon Valley and went to study at Stanford University.

“I took every course I could take. And it turned out that video production is in very high demand, but no one is doing it,” says Katya.

Silicon Valley startups constantly need advertising for their products. Ekaterina felt this vacant niche, found two more partners who agreed to finance the idea. Three weeks after the idea was born, she had already registered her company.

Katya started working with low-budget projects.

“We made a very high-quality product for very little money,” she says.

Now she has so many orders that she does not even have time to answer everyone. She shoots most of her commercials in Los Angeles, where she can easily find a film crew. Katya often appoints Ukrainians to the main positions.

Roza Marchenko, a television producer, says that it is very good when people are from the same country, that in this case there is a connection that helps to understand each other better.

Rosa and Katya are constantly on the phone - this is how Katya manages the filming process from Los Angeles. Its main condition is quality.

“We try to never lower the bar, we always want to have a high-quality product for our clients, for the brand and for the people who work on the project, who then want to have a good portfolio so that everyone is proud of the result,” says director Mitya Kovalev.

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For 6 years of work, Katya has more than 60 clients. But she emphasizes that in order to achieve success, you need to step out of your comfort zone.

“This is a very strong blow to the ego - when you come here, no one needs you. Your regalia and awards have no meaning for Americans. The only thing that matters to them is what you did in America,” says Katya.

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