$ 1 million per day: Snapchat will pay users for viral posts

The Snapchat app is finally ready to compete with TikTok and will pay users to post on the platform. The company has officially announced the launch of a new Snapchat section called Spotlight, which will display vertical video content from users. It's basically TikTok, but Snapchat. Writes about it The Verge.

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To encourage people to post content regularly, the company said it would split $ 2020 million daily between the app's top users by the end of 1. This means that if someone has a particularly viral video, they can make most of the money. It doesn't matter if this person has a huge following; the amount of money received is based on unique views compared to other posts on the same day. Users can continue to make money from their video if it's popular for a few days.

Spotlight, which will have a separate tab in the app, is launching in 11 countries, including the US, UK, France, Germany and Australia. Videos can be up to 60 seconds long and must not be watermarked. This means people can't just download their (or someone else's) viral TikTok videos and upload them to Snapchat. Once you click on Spotlight, you'll see posts that the Snapchat algorithm thinks you might like. This decision is based mainly on what and how long you have watched in the past. Anyone can submit a video, they just need to click on Spotlight when posting to make sure other users see their post.

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While the format will be familiar to anyone who has ever watched a video on TikTok, Snapchat says it makes specific app decisions based on its user base. First, there will be no public comment section in Spotlight posts, and the profiles are private by default, so Snapchat users can block their accounts from other people while still posting content to Spotlight.

The Spotlight section has been hinted at for months now, with Snapchat announcing it back in August. However, until now, there was no feed for these posts in the app.

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With Spotlight, Snapchat is confirming the success of short viral videos on TikTok. Instagram launched a similar format in August called Reels. Stories used to be the format that everyone wanted to copy thanks to its success on Snapchat. Now TikTok video has become that format.

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