How to build a successful business in the US: tips for aspiring entrepreneurs

Vladimir Gerasichev during the Context training. Photo from personal archive

It is believed that America is a land of opportunity and a good place to do business. But if everything really depended only on the country, then in the USA everyone would be successful entrepreneurs. However, it is not. What is the difference between those who created their own company and made it prosper from those who did not? Let's figure it out together.

The main thing is what's in your head

America itself is not a land of opportunity. This is only a conceptual statement, true only for those who are not afraid to invest strength, time and money and strive to achieve results.

Undoubtedly, a developed economy, a large amount of money and companies, the availability of benefits and other favorable conditions create good soil for entrepreneurship in the United States. However, in order to build a successful business here, not only these external prerequisites are important, but, first of all, the attitude of the person himself, the desire to open his own business.

People have two types of mindsets: fixed and growth. With a fixed mindset, a person has already created a certain opinion about the world, about himself, his abilities and capabilities and does not want to look beyond this. A person with a developing mindset, on the contrary, is ready for changes - both external and internal.

Each person has the baggage of his convictions, and it is these attitudes that determine whether he can take advantage of the opportunities that America provides him or not. Those who, after immigration to the United States, opened up their business, differ from those who did not, are willing to pay their price for it. This price may vary: agreeing to risk your money, willingness to change your life, ability to forget about your ego and personal comfort and plow.

Even if a person already had a business in another country, it would still be different in America, everything will have to start from scratch. And you need to be prepared for the fact that much will have to learn, including hiring people and organizing their work.

It should be understood that even the maximum application of forces does not guarantee that everything will work out. However, it is very important not to dwell on problems and failures and not to think that you are not good enough, but to perceive all this as lessons that help to draw conclusions and develop.

Фото: Depositphotos

How to start a business in America

Many people believe that it is safer to work for someone else than to start their own company. Indeed, being a businessman is not for everyone, and before starting your own business, you need to carefully weigh the pros and cons.

First, the you must have a firm inner intention to become an entrepreneur.

Secondly, make sure you understand the effort you will have to put in for the business and whether you are willing to do so. If you think that it is enough to go somewhere, register something and captivate someone with your idea, then this is not so. Business requires constant investment - emotional, mental and material. You should not hope that you will invest once, and then you can receive dividends for the rest of your life.

Third, you need to have a clear goal, to understand what you will have for the business and why people need it. If you do not determine the value of a business for a client, you do not understand how to best meet his needs, you will not become financially successful.

Fourth, match your goals with your abilities. If the gap between plans and real achievements is too large, this leads to frustration and unwillingness to continue to do business. It is better to set achievable goals and enjoy even small but steady success.

Fifthly, for the success of a company it is critical what kind of team it has at the very start. The future success of the company depends on whether team members understand the company’s goals, whether functions are correctly distributed among them, and whether people have the right attitude. You shouldn’t hope that you can start a business with any employees you like, and then gradually strengthen the team - it’s better to be responsible in choosing those who will be at the forefront.

Sixth, you need to have a clear plan and to carry out the tasks in a disciplined manner.

Фото: Depositphotos

There is one more factor that should be considered by novice entrepreneurs. To build a successful business in the USA, it is not enough to invest money, you have to be an expert in the field in which the company operates. If before it was possible to simply own a business, without plunging into its essence, now it is unreal, and especially in America, where there is very high competition.

The entrepreneur himself must be an expert, but this does not mean that he needs to control every detail in her work. It is not necessary to be as cool as an expert when opening a company, but you need to understand what your company is doing and, over time, develop your knowledge and skills more and more.

Read, listen to audio books, go to seminars, study the experience of competitors, do everything to increase your level of knowledge and skills, because it is impossible to build a good business without having the necessary professional competencies.

How to start earning more?

Many believe that to raise income you need to work even more on what you are already doing. This is fundamentally wrong. You need to understand what needs to be changed and how. There are two ways: to change attitudes and change their actions.

Any changes in life are the result of our thoughts and ideas and are attracted by the emotions that we experience daily. Until you change your mindset, you will earn as much as you do now. By changing your thinking, you will become and act differently. Moreover, it is enough to make adjustments only in the first hour after waking up, dedicating it to charging and planning the day in order to start the process of transformation of the whole life.

At the training "Context"which my company conducts, we examine what patterns of behavior people have and how these patterns affect their actions, and give recommendations on how to change this. Sometimes everything is surprisingly simple: you need to get enough sleep and eat normally, take care of your physical fitness, and in the morning visualize your plans, write tasks for the day and focus on them. Even small, but regular steps can change your life. It is also important what information background surrounds you. If you watch negative news or communicate with unpleasant people, it is bad for your inner energy and attitude.

If your relationships with clients or employees are built on resentment, your business will be very different from one where partnership and caring reign. It is important to establish feedback. As often as possible, compare your inner feelings and thoughts with the opinions of your customers, ask what they like about your product or service and what they don’t. It's the same within the company - you need to know that people are inspired and see their work not as an obligation, but as a choice. If this is not the case, then inattention to the team will cause you many problems in the future.

Fear has big eyes and that’s good

Many immigrants don't start a business simply because they are afraid. However, fear is an indicator that we are going beyond limits, and for a businessman it is not the enemy at all. On the contrary, entrepreneurship is contraindicated for people who do not have this restraining mechanism, which ensures that a person does not take too many risks. Courage is not the absence of fear, but the ability to act despite fear.

Фото: Depositphotos

However, for many, fear is simply an excuse for not starting a business, and such fear is worth fighting. There are several ways to do this. First, you need to tell those around you that you are going to open your own business, this will make it more difficult for you to back down.

Secondly, you need to change your habits: take responsibility for employees and customers, do not put things off until later. If you know that you need to do something, do it right now. So you can always see immediate results, even if they are small, which will strengthen your motivation and build confidence that you can achieve even more ambitious achievements.

Of course, whether you are afraid or not, few people succeed in avoiding problems. But what matters is not whether an entrepreneur faces failures or not, but how he perceives them. Some businessmen who have suffered losses simply admit defeat and close the company. For others, failures are an impetus to stop acting as they are, to look at the company, at themselves and at the market with different eyes. For people of the second type, failures are often followed by bright breakthroughs.

There are always opportunities for growth and in order to bring business to a new level, and always failures are the basis for this, because they allow you to learn a lot. So do not take them as an excuse to surrender, in fact, you just need to draw conclusions and move on.

3-day training of Vladimir Gerasichev "Context" will be held in New York 5,6,7 January. Do not miss the opportunity to change your life!

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