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Avoiding Amazon Scammers: 13 Tips

Not all Amazon sellers are trustworthy buyers. Edition Reader's Digest has compiled a list of necessary steps to protect yourself from unscrupulous sellers.

Фото: Depositphotos

Beware of shadow sellers on Amazon

Amazon has been around for more than two decades, and as we all know, it has become the largest online retailer. But a recent Amazon site study showed that what you see is not always realistic to get.

Not all Amazon sellers are conscientious, and not all purchased products are as described, they may be completely dangerous and prohibited.

The study showed that more than half of the products do not match the declared description or quality.

Start with Seller Ratings

People who have dealt with a salesperson often want to share their experiences, especially if the experience is very positive or very negative. This is why you should look at seller reviews before purchasing an item. “If he has tested less than 30% in the last 90 days, find another one,” says Josh Kreutzer, CEO of Channel Bakers, the first ad agency to target Amazon.

Pay attention to the product page

"Brand name nonsense is a typical trait of large Chinese trading companies," says Rachel Johnson Greer, founder and chief consultant at Cascadia Seller Solutions, an e-commerce marketing agency focused on brand growth through the Amazon channel.

On the subject: 7 Amazon Secret Topics You Should Know About

Stywvoe is a set of letters specially organized to obtain a trademark through the USPTO because Amazon requires brands to be legally registered. " All of this indicates that the company is selling fraudulent or substandard products outside of the United States.

Check image quality

Look at the quality of the photos as you browse through the page content. “A good salesperson will have access to the products they sell, so they need to have lots of high quality images,” says Jared Scott, Amazon expert at Effective Spend. To analyze the quality of the photos the seller is using, Scott suggests hovering over the image and seeing if you can enlarge it. “High-resolution imagery gives you the opportunity to see the quality of the product for yourself,” he explains. "Amazon sellers who use one low-resolution image for their products are more likely to use illegal photos and substandard merchandise."

Read reviews

Sounds simple enough, right? But when people are excited about a product or already know they want to buy it, they don't have to worry about this step. This is a mistake because the product reviews section can tell you a lot, especially when it comes to inexperienced sellers. Too few reviews could point to a recently released product or seller who hasn't built a reputation for themselves on Amazon. Bad reviews are a sure sign to stay away from this seller. “By reading testimonials from other customers, you can get an idea of ​​the seller,” says Kreutzer. "For example, if several people say they never received the item, it would be a sign that the seller might be unreliable."

Check the date of writing reviews

Good reviews do not necessarily mean that you have found a good seller. If almost all positive reviews about a product appear within a few days or a week in a row, this may be a sign that the product is arriving in batches. These reviews relate to the quality of the consignment.

Make sure the reviews match the actual product.

Make sure the product mentioned in the reviews is the same product that you are purchasing. “Stores can change the products they sell, but still keep the same page,” explains Heather Lovett, director of public relations for Deal News. "Maybe they sold a pack of pencils cheap and got a bunch of five-star reviews, but then they changed the product to a plastic helicopter that breaks on first use." Most reviewers give their feedback on the quality of the product, so a quick glance will be enough to assess the situation.

Check reviews for authenticity

Watch out for fake reviews. “Amazon's review system can be easily fooled with fake, artificial and manipulated reviews,” said Derek Hales, editor-in-chief of Modern Castle. Signs of a fake review can be those that use only one or two words, such as "Fantastic!" Or "Great product!" You can also click on a reviewer's profile to see what their review history looks like.

Keep track of whether the seller is an intermediary or manufacturer

“Whenever possible, buy directly from a brand or product manufacturer, rather than from a random seller,” advises Lauren Richter, founder and CEO of BlueBiology. "Otherwise, you risk buying counterfeit products or products that are not covered by the warranty."

On the subject: 10 Secret Tricks Every Amazon Buyer Must Know

Pay attention to the delivery time.

Most Amazon Prime members are accustomed to purchasing items delivered within a day or two. But from time to time there are sellers who do not perform such delivery. “There are often sellers with delivery times of three to four weeks,” explains Susan Harris, owner of Rooted Mama Health. “This is incredibly long and usually means that the seller ships directly from the warehouse in China. This is a common practice, but, as a rule, the products there are not of very high quality. "

Please note if the product or seller has Amazon approval

“When it comes to mainstream marketplaces like Amazon, look for sellers that have the seal of approval,” advises Brandon Kovacs, founder of Kovach Companies Inc. "If the seller offers Prime or one-day shipping, then you know they are a recognized partner in the market and they've been tested." By checking reviews and working with verified Amazon sellers, you minimize the risk of fraud.

Check answers to frequently asked questions.

Typically, these questions and answers can be found above the “feedback” section. Look for a wide range of asked questions and helpful answers from both satisfied buyers and sellers themselves. If there are a lot of positive reviews, but only one question was asked about the product, then this is at least suspicious.

Be careful if the seller overprices and then makes a discount

Overpriced list prices are another thing to look out for. If something like a plastic trash can has a list price of $ 5000 and its price is reduced to $ 10, then chances are that the seller is trying to make their product more attractive by making such a high discount. However, price cuts are not always a sign of fraud. For example, older product models are sometimes sold at a discount when new models are introduced.

When in doubt, buy from someone else

If you feel you might be tricked, there are a number of browser extensions that let you know more about the seller, product, and reviews.

On the subject: 7 Secret Ways to Get More From Amazon

ReconBob - Provides the sales history of the seller.

Keepa - checks the prices of goods and determines if this purchase is profitable, as well as if the seller has not experienced unusual price hikes and discounts.

ReviewMeta and FakeSpot authenticate customer reviews.

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