How marketing subordinates people's minds - ForumDaily
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How marketing subordinates people's minds

Фото: Depositphotos

Marketing skillfully controls people's minds. Often we don’t even suspect that the choice of our purchase was made a second before we were about to buy something. The technologies of marketing psychology were first described in detail in Vance Packard’s work “The Secret Manipulators” in 1957. Over time, influencer marketing technologies have changed a lot, but the basic principles remain the same.

One of the classic examples in psychology of marketing is the case of the Philippine confectionery company. Kopiko, which distributes sweets in maternity hospitals for free. It is believed that children can get used to the taste of candy before they are born. Another well-known case is the use of the smell of baby powder. Johnson & Johnson in the mall. The idea is this: pregnant women will spend a lot of time in the supermarket, and their unborn children will calm down.

Not less marketing moves apply known to all companies. Coca-Cola, Kinder Surprise, Snickers, LEGO. They spend millions of dollars on advertising so that children from birth ask their parents to purchase their products.

Manipulating consciousness through marketing often resembles computer games — they form a psychological addiction. This dependence can manifest itself in the purchase of products of certain brands. A passion for a particular brand, like a game, is also accompanied by repeated purchases.

Marketers are actively using people's feelings, their emotions and even fears. People are afraid of losing their loved ones, getting sick, becoming beggars, unemployed, fat, or lonely. These fears are constantly being manipulated. Facilities Purell and napkins Kleenex, which supposedly can remove germs from their hands, have become much more active to be sold after the appearance of a new strain of influenza.

In addition to manipulating fears and feelings, marketers often plug in the help of machine intelligence. All user searches are collected in a single e-database, in Big Data, which can be used to assess consumer behavior. With the help of such mechanisms, the seller can find his target group and get to the point, determine your interests. For example, giants of Internet sales resort to the help of machine intelligence. Amazon, Netflix, Google, eBay. You, too, have seen the advertising of their products in social networks after they were interested in these particular products in a search engine. According to the study PwC Digital IQ 2017, 73% of modern companies are already investing in the Internet of things, 54% - in artificial intelligence, 10-15% - robotics, 3D printing and virtual reality.

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